3 July 2019
25th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The anniversary 25th MIOF exhibition, the leading branch event which twice a year incorporates more than 3 000 specialists from the spheres of medical optics and ophthalmology, will be held in Crocus Expo September 10 through 12, 2019. The organizer of the project is Crocus Expo, expo venue from the top rank of exhibition centers of Russia and Eastern Europe.
Today MIOF is a serious business and educational platform, the meeting place for global brands distributors with representatives of wholesale and retail trade. Due to a large number of professionals among visitors the participation in the fair opens direct access to new clients: specialists exchange experience and strengthen business contacts, foreign companies find reliable partners for their work in Russia on a long term basis.
The exposition covers all segments of the optical industry: eyeglasses fashion (frames), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for optical salons, various accessories, trade equipment for opticians, specialized optical editions and many other things.
The largest companies of the Russian optical industry including Avvita, Inveco Holding, Marcolin Rus, Megalopolis, New Optics, Optic Dias and debutants of the 2019 edition will exhibit at the trade fair. There are expected participants from Belarus, Great Britain, Germany, China, Italy, Canada, Russia and Switzerland as of today.
An extensive Business and Educational Forum usually forms an integral part of the Moscow International Optical Fair. Its program features events of various formats: seminars, trainings, presentations and etc. Effective practices of work optimization, increase in sales and profitability of optician’ salons, methods of customer needs identification in new eyewear products and the latest methods of patient examination will be presented to the audience.
The 3rd Scientific and Practical Conference on Children's Ophthalmology and Optometry Kids Vision will be held September 10 and 11 within the frames of the MIOF. It will cover issues related to implementation of the following tasks: distribution of information on protection of children's vision; preventive measures and treatment of ophthalmologic diseases; rendering of charitable help to children from underprovided families which needed a complicated eye treatment. The event has been accredited by the Ministry for Healthcare of the Russian Federation.
The myopia rate remains high in the majority of countries of the world. The main reasons for this are a lack of physical exercise and the prolonged use of digital devices among young consumers. Several reports within the frames of the Kids Vision conference will be devoted to the problem.
For example, Rano Ibragimova, an ophthalmologist, PhDs in Medicine and the medical consultant of Essilor-LUIS-Optica, will speak September 10 at the conference with the report Myopia Pandemic is the Reality. The Overview of Progressing Myopia Control Methods. Andrey Shmakov, PhDs in Medicine, director of Doctor Lenses Consulting, will also speak about the problem – Evolution and Revolution of Orthokeratology in Russia: Effective Help to Children and Teenagers with the Progressing Myopia.
A charity event for aniridia and albinos children with participation of the MOK-BBGR and the Gallery of Glasses companies will take place within the frames of the National conference Kids Vision. New sponsors joined them in 2019: an agreement on rendering services in selection of frames and to the order of lenses for albinos has been concluded with Optical Net, on distribution of cases for frames with Eyetech Optical and on handover of frames with Armati group.
Participation in the MIOF provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms for demonstration of the latest achievements in Russia. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.
THE 25th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)