15 February 2017
IX International festival of promotion and advertising technologies
The 9th International festival of promotion and advertising technologies ProMediaTech was held January 18 through 19, 2017 in Crocus Expo. The festival is the key event of the exhibition industry which firmly occupied its niche in the events calendar of the complex and which gained recognition and appreciation of professionals in the field of an exhibition build up, technologies of promotion and advertising in expo and event industry. More than 3 500 professionals attended the event which was held in B2B format!
Innovations and fresh ideas in the sphere of design and building of exhibition space, products and services for promotion, advertising opportunities were displayed by more than 160 companies among which: BuildExpo (Crocus Expo general builder), Mail.Ru Group, Yandex, ExpoGlobal Group, 4VIDA, BESTLEY, EuroexpoStand, GetResponse, 1C-Bitrix, UniSender and others.
ProMediaTech is a topical B2B project which allows to learn about certain peculiarities of preparation and participation in an exhibition event and also ways of a company business promotion directly from qualified specialists. The event covers the most actual expo topics for exhibition participants and operators: exhibition equipment and components, new technologies of design and construction of exhibition stands, modern exhibition furniture and floor coverings, mobile stands and fast-built pavilions, innovative materials for exhibition stands’ decoration and exhibits placement.
ProMediaTech 2017 has developed to incorporate a complex of special events and projects demonstrating the latest trends of the expo market. The calendar of events featured events devoted to current trends and tendencies in the field of promotion and advertising and to their practical applications.
The conference Leads and Sales. MICE and Internet initiated and organized by the ProMediaTech partner EXPOTESTDRIVE attracted many attendees. The audience got acquainted with practices of MICE technologies implementation, features of the organization of own conferences, advanced exhibition technologies for customers attraction and audience coverage, opportunities of media and Internet, trends of leaders of the industry, secrets of e-mail marketing.
The annual meeting of the Exhibition Builders Union (SVZ), the first professional non-profit organization in the national exhibition industry targeted to provide transparency and efficiency of exhibition service and implementation of professional standards of the industry in Russia became the highlight of the business program.
The most creative, innovative design projects and constructive solutions in the field of exhibition construction in 2016 were awarded within the frames of the annual professional contest PROMEDIATECH DESIGN. The competition is aimed not only to reveal optimum design and solutions for stands but also to encourage search of new ideas for the branch development in general. The professional jury of the contest including heads of Exhibition Builders Union member companies, leaders of the Russian market, traditionally chose the best of the best! 4VIDA company was granted the award in The Most Original Stand Design 2016, Grata Production (GRATA Adv) got the award for The Most Ergonomic Use of Exhibition Space and Formika company got Audience Acknowledgement prize.
Next year the project will celebrate the 10th anniversary! ProMediaTech develops, flexibly adapting to realities of the exhibition market – extension of existing thematic sections and addition of new sections is planned for 2018 edition. Thus, the exposition will present a wide range of consumable materials and equipment for exhibition stands construction, mobile and outdoor structures, souvenirs, technologies of marketing for the event industry. A separate section will be devoted to mechanisms of effective rebranding.
All professionals of exhibition industry, IT industry and representatives of advertising business and marketing are kindly invited to cooperation!