Post-release of the International festival of promotion and advertising technologies ProMediatech 2016 | Press releases of exhibitions held in Crocus Expo
Post-release of the International festival of promotion and advertising technologies ProMediatech 2016
16 February 2016


VIII International festival of promotion and advertising technologies

The 8th International festival of promotion and advertising technologies, one of the key events for representatives of expo business, took place January 20 through 21, 2016 in Crocus Expo IEC.  The event was traditionally organized by Crocus Expo IEC and BuildExpo LLC.

The event covers the most actual expo topics for exhibition participants and operators: exhibition equipment and components; new technologies of design and construction of exhibition stands; modern exhibition furniture and floor coverings; mobile stands and fast-built pavilions; innovative materials for exhibition stands’ decoration and exhibits placement.

144 companies exhibited their products and services at ProMediaTech 2016. Loyal participants of the project were well known companies: EMG LLC (EXPOMASTER GROUP), 4VIDA, Bestly, Origin, Max Group and many others. Newcomers of the 2016 edition of ProMediaTech were: Global Events, BDV Group, EraExpo and Ultra-Expo.

As its popularity and success has grown over the last years the project has developed to incorporate more than just an exhibition. The participants have an opportunity to discuss the most urgent issues of the branch and undertake important decisions. A number of round table talks and presentations were held within the frames of the calendar of events.

The round table From Charter to Self-Regulatory Organization (SRO). New Realities of the Exhibition Market held at the festival was devoted to establishment of the first professional non-commercial organization in Russia of the exhibition industry – the Union of Exhibition Stand Builders (SVZ in Russian).

The Union of Exhibition Stand Builders is the first professional non-commercial self-regulatory organization in Russia incorporating key players of the exhibition industry. 11 companies, key players of the exhibition industry, joined the Union of Exhibition Stand Builders and more than 25 companies expressed their consent to join the organization.

“I consider the main task of the Union of Exhibition Stands Builders to provide transparency and efficiency of exhibition service in the Russian Federation. I am confident that our collaboration will be useful to all participants of the market: to builders, suppliers and, of course, our clients”, – emphasized Sergey Egorychev, Chairman of SVZ, Director of Crocus Expo IEC Special Exhibition Projects Department.

EMG LLC (EXPOMASTER GROUP) initiated and organized Answers to the Most Urgent Issues of Exhibition Business in Russia action. The attendees had an opportunity to receive a competent consultancy on issues related to author’s rights protection, psychology of corporate training and other issues.

Recruiting Point – Human Resources zone where experts, designers, students graduates and creative job seekers were provided an opportunity to explore offers from ProMediaTech participating companies.

January 20 the expert jury announced the results of DESIGN-EXPO-PMTF competition for the best design and structural solutions and named the winners in several nominations. Global Events stand at Igromir exhibition was granted the first place. The second and third prizes went to ATLANT EXPO (Aqua-Therm Moscow) and Max Group (MosBuild) stands relatively.

Rewarding of the winners of Mini-soccer Cup ExpoMaster – BuildExpo 2016 and Exhibition Starts 2016 tournament was held within the calendar of events. Expo-Torg company mini-soccer team became the best and was granted valuable prizes and certificates. 4VIDA company became the winner in Exhibition Starts 2016 tournament.

ProMediaTech festival comprised an exhibition of innovation projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency during the crisis, the companies’ technologies and solutions aimed at efficient use of resources. The organizers of the exhibition aimed to bring together on the same platform all key national and worldwide players and to offer an excellent platform to encourage networking among exhibitors in order to accelerate the development and research in this field as well as implementing new technologies, the newest equipment, materials and components in the expo industry.

See you next year!