16 October 2012
8th International specialized exhibition
The 8th International specialized exhibition Furniture Club was held October 10 through 13, 2012 in Crocus Expo IEC. The project provides the perfect platform fr om which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships.
The organizer of the trade fair was traditionally Crocus Expo IEC and the event was supported by the Association of Furniture and Wood Processing Enterprises of Russia.
This year the exposition of 7000 sq m gathered together the leading representatives of the furniture industry from Russia and countries worldwide (Spain, Italy, Malaysia, Portugal, the USA, Turkey, China, Syria, Egypt and Switzerland).
The International DealerClub became the main innovation of the project in 2012. The DealerClub is targeted at integration of furniture business of Russia and Europe. The program is equally interesting both for Russian and foreign producers willing to assist their dealers in various Russian regions in production distribution. The exhibitors got an opportunity for professional networking and direct establishment of mutually profitable commercial partnerships. The Club was attended by 129 specialists.
The delegation of 10 furniture producers from Germany were special guests of the DealerClub which expressed their intention to participate in the next editions of Furniture Club with a corporate stand of the leading German companies and in further cooperation with the DealerClub.
Furniture Club 2012
included a number of special design projects: Authors’ Interiors Gallery and Ideas Fair which presented furniture designs created by talented students of Furniture Design department of the Stroganov Moscow State University of Art and Industry (MGHPU).
More than 1000 visitors attended the furniture department stand in the course of four days – mass media representatives, foreign colleagues from Italian exposition I Saloni WorldWide Moscow and large furniture manufacturers.
The exposition of student's works was of great interest both for experts and numerous visitors of the exhibition. Live reaction of people for whom at the end of the day work students and professors of the Academy defined further tendencies of the department.
Furniture producers from Italy and Germany highly appreciated the level of national education in the field of furniture design. Some of student's projects presented at Stroganov Moscow State University of Art and Industry stand in the form of prototypes aroused interest in producers of furniture who expressed their intention to hold negotiations on commercial production.
Association of Russian Artists of Aerography (ORHA) held finals of the contest Master of Aerography 2012 and demonstration performances of the best artists of aerography from Lipetsk, Tolyatti, Moscow, Kislovodsk, Rybink and Dzerzhinsk were held within the frames of the contest. Within three days enraptured visitors watch artists painting interior articles and converting them into artworks.
As its popularity and success rate has grown over the last years Furniture Club has developed to incorporate more than just an exhibition. These special events serve to attract leading exhibitors and visitors and allows all participants the chance to broaden their knowledge and of course their sales potential.
A professional seminar Sales Secrets at the Furniture Market initiated and organized by the International Furniture Human Resources Centre was held for the first time October 10, 2012 within the frames of the trade fair. Manufacturers’ top managers and sales managers and furniture dealers attended the seminar. Lecturers told about basic principles of the organization of effective furniture business in retail and wholesale.
More than 100 owners and top managers of manufacturing companies, dealers and retailers of furniture from various cities of Russia visited the event: St. Petersburg, Moscow, Perm, Yekaterinburg, Irkutsk and Tyumen. The largest players of furniture market participated in the trade fair: Angstrem, Forema, Amethyst, Stanley, LEX-style, Mebel’ny Dvorik, Korvet, Sakura, Luchshaya Mebel, Interiernaya Lavka and many others.
Experts expressed high level of interest in the topic and showed considerable creative energy that proved to be true by a large quantity of interesting questions and new discussions of the issues.
Moreover the specialists appreciated the opportunity to visit two profile events the same day: in 2012 Furniture Club ran alongside with the largest European furniture fair I Saloni Worldwide Moscow!
The 8th International specialized exhibition Furniture Club, with its exhaustive range of top quality goods, has become the established base for the development of new directions of the project wh ere technological and formal innovations come together. In view of the quantity of applications submitted by potential participants we can state with confidence that the next year edition will not only attract more exhibitors but will also become the birthplace of original and perspective ideas!
Press Service Crocus Expo IEC