30TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 30TH Moscow International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, was held February 22 through 24, 2022 at Crocus Expo. The organizer of the project was the Crocus Expo International Exhibition Centre, one of the largest and most prospective expo grounds in Europe.
Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season
The exposition of the spring edition of the trade fair was formed by companies from all over Russia and four countries (the Republic of Belarus, India, Canada and China). Both loyal exhibitors including: Rodenstock Rus, Optic DIAS, Escont Optica, Inveco, Medstar, New Optica and Aelita Optics, and a debutant LumarArdo, presented to visitors their novelties in all areas of the industry: ready corrective glasses, sunglasses, lenses and lens care means, professional equipment, software for optical salons and much more. The exposition space increased by 60% compared to the spring edition of 2021.
The Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette was traditionally held within the frames of the spring MIOF edition.
The Expert Jury of the contest announced the winners of the Golden Lorgnette National Optical Industry Award in 2022:
- Debut of the Year. Brevno, Krasnoyarsk.
- Innovation of the Year. OptiTech, Moscow.
- Marketing Project of the Year. Optic-Center, Cheliabinsk.
- National Production Company. Opticdesign, Vladimir.
- Salon of the Year. Arnika, Ufa.
- Chain of the Year. Cronos Optika, Nizhny Novgorod.
- Private Trade Mark. Brevno, Krasnoyarsk.
- Acknowledgement of the Year. А. B. Vasiliev, Opticdesign, Vladimir.
- The special award of the Expert Council was granted to N.V. Seredinskaya, General Director of the Optics Gallery Company (Moscow), for her active participation in charity activity.
The Educational and Business Forum formed again an integral part of the MIOF exposition. The program featured events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination were presented to the audience.
An educational seminar Menicon. 70 Years of Expertise in Vision Correction. Practical Solutions for the Development of Optics devoted to the anniversary of Menicon brand became the key event of the program. The seminar had been initiated and organized by Novalex company. Menicon is the only manufacturer in the world that is dedicated to all areas of contact lenses-related business including material development, lens designing and manufacturing of contact lenses and care solutions. Menicon offers hyper-oxygen permeable gas permeable lens that offers comfort, wettability, long term eye health and clear crisp vision. The event was the largest within the frames of the Educational and Business Forum.
The specialists learnt about myopia controlling methods and about the most recent data on methods of eye protection and visual correction, studied various types of lenses and special aspects of their application.
Besides experts told about the latest methods of optical business, innovations in an optical salon management, key steps at optics startup; correction selection algorithm; fashion and style trends in optics and more.
Moscow International Optical Fair was again the event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements, a meeting place for leading distributors of global medical optics brands and representatives of wholesale and retail trade. Over the three days of the project, more than 2,700 specialists managed to establish new contacts and hold meetings with industry representatives from different regions.
See you at Crocus Expo in autumn 2022!
Exhibition: 30th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)