PRESS RELEASE

30^TH MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 30^th International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo February 22 through 24, 2022.

The organizer of the project is the Crocus Expo International Exhibition Centre, one of the largest and most prospective expo grounds in Europe.

Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season

EXHIBITORS

The exposition of the spring edition of the trade fair will be formed by well-known companies from Russia, the Republic of Belarus, Canada and China including: Rodenstock Rus, Optic DIAS, Balero-MC, Inveco, TFN, New Optica, Aelita Optics, New Line, Bi Vision, Stepper Optika and others. Exhibitors will present to visitors their novelties in all areas of the industry: ready corrective glasses, sunglasses, lenses and lens care means, professional equipment, software for optical salons and much more.

GOLDEN LORGNETTE

The Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette will be traditionally held within the frames of the spring MIOF edition. The contest aims to consolidate and develop the national market of optical goods and services, to reveal and support leaders of the optical market of the country, to increase the level of awareness and to form favourable approach of end users to ophthalmology and optics, and, in general, to stimulate the development of business activity of national entrepreneurship.

14 companies from 9 cities were short listed for the finals in 9 nominations out of 68 submitted applications: Vidnoye Moscow Region, Vladimir, Krasnoyarsk, Moscow, Nizhny Novgorod, Rostov-on-Don, St. Petersburg, Ufa and Chelyabinsk. Not only industry veterans are increasingly testing their opportunities (New Line, Moscow; Cronos Optika, Nizhny Novgorod; Arnika, Ufa; Optic Center, Chelyabinsk), but also small or young companies (SOLO Optika, Vidnoye; Iris Optica, Rostov-on-Don; network of optics stores Master Zreniya Optika, Ufa).

The organizers of the contest are MIOF Management Office and Market Assistant Group. The Gala ceremony for the winners will take place February 22, 2022 at 18:30. For details about the award and terms of the ceremony attendance please refer to the link >>

BUSINESS PROGRAM

The Educational and Business Forum will form again an integral part of the MIOF exposition. The program features events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination will be presented to the audience.

February 22, 2022

Conference hall J:

• Belkin A. V., Senior Development Manager, Rodenstock Rus, will present at 11:00 a new portfolio of spectacle lenses B.I.G. Vision for all.
• Bulgakova O. S., medical consultant of Essilor Academy Russia, ophthalmologist, will reveal secrets of successfully recommending high-tech lenses to buyers of all ages at 12:00.
• Khasanov A. I., ophthalmologist, head of the laboratory for the production of contact lenses Precision Optics, and Shurbaeva D. M., ophthalmologist, will speak about Myopia control. Individual OrthoTool orthokeratology lenses. Esencia soft contact lenses at 13:00.
• Shekunova E. A., medical consultant of Essilor Academy Russia, ophthalmologist, will tell about results of two years of international clinical trials of Stellest spectacle lenses in the control of myopia. Practical experience of application at 14:00.
• Kulikova M. A., a professional consultant of Rodenstock Rus, will speak on the topic Photochromic lenses Colormatic 3 from Rodenstock at 15:00.
• Breton F., Doctor, R&D Manager of FBOptics (Kazan), PhD in Organic Chemistry, Claude Bernard University, Lyon (France), will make a lecture on the topic Just about the complex: correct adjustment of the process of activating and cleaning the surface of the lenses before applying a hard coating at 16:00.

An educational seminar Menicon. 70 Years of Expertise in Vision Correction. Practical Solutions for the Development of Optics devoted to the anniversary of Menicon brand will be held in the conference hall H from 11:00 to 15:00. The seminar has been initiated and organized by Novalex company. Menicon is the only manufacturer in the world that is dedicated to all areas of contact lenses-related business including material development, lens designing and manufacturing of contact lenses and care solutions. Menicon offers hyper-oxygen permeable gas permeable lens that offers comfort, wettability, long term eye health and clear crisp vision.

Conference hall K:

• Filippova A. V., Executive Director for Sales and Marketing, and Mursalimova A. S., National Training Manager, will present their opinion on a new look at eye protection with fullerene lenses at 11:00.
• Hoya Lens Rus will hold a seminar. U.V. Diadina, ophthalmologist, PhD in medicine, Director of educational programs Hoya Lens Rus, will speak on the topic of myopia controlling method with Hoya MiYOSMART spectacle lenses (at 12:00) and Parfionova N.P., ophthalmologist, PhD in medicine, FIACLE, Director of Clinic of Visual Health, will talk on the topic Practical Experience of Controlling Method with Hoya MiYOSMART Spectacle Lenses Application at 13:00.
• Nikolaev N. Yu., Head of Sales Department of ITigris will share innovations in optician’s management at 14:00.
• O.V. Shcherbakova, Founder of the Oliver Wood brand, head of the Visio salon network, will talk about five key steps when opening a new optics salon at 15:00.
• Shevich I. A., Director of the Institute for Advanced Training and Professional Retraining Opti-Class, will speak on the topic The Mystery of Conoid of Sturm and Selection of Cylinder at 16:00.

February 23, 2022 conference hall H:

• Yakutina E.N., coach of the Strateg business school, will speak on the topic Opening an Optics Store: analyzing merchandising for Kepler Optic in the Khorosho and Vykhodnoi shopping centers (at 10:00).
• Ivanova N.V., Head of the ODE Plant of Prescription Optics professional support department, and Dementyev S.V., Business Development Manager of the ODE Plant of Prescription Optics, will talk about individual monofocal lenses and how to turn them into a driver of optic business growth (at 11:00).
• Sepp G. R., ophthalmologist, medical consultant of the Center for Prescription Optics BBGR, will present at 12:00 a special project launched by MOK company Correction selection algorithm. IOC Company Project to Help Beginners and Practicing Optometrists.
• Petrukhina M. L., business trainer, managing partner of the company Practika, and Koltsov A. A., ophthalmologist, training director of Grand Vision Company, will intrigue everybody by the topic of their lecture Entertainment Shopping at 13:00.
• Koltsov A. A., ophthalmologist, training director of Grand Vision Company, will present expert solutions from Nikon at 14:00.
• Rylova D. B., Editor-in-chief of Veko, will talk about fashion and style trends in optics at 15:00.

Participation in the trade fair provides a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. Moscow International Optical Fair is an event for professionals, experts and producers, one of the most important platforms of our country for demonstration of the latest achievements. The exhibition serves as an indicator of the branch state and tendencies of its further development, allowing to present advanced technologies, equipment and materials, to establish new and to strengthen already existing business relations.

Online registration at the official web site of the fair will entitle representatives of the optical industry to a free e-ticket >>

See you at Crocus Expo February 22 through 24, 2022 at MIOF!