PRESS RELEASE

International promotion and advertising technologies festival PROMEDIATECH

The International promotion and advertising technologies festival ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, retail segment, e-commerce and MICE in Russia, will run January 24 and 25, 2022 at Crocus Expo (Pavilion 1, hall 3).

ProMediaTech is a large-scale platform for communication and exchange of experience of professionals of the event industry, exhibition business, experience & live marketing, MICE, online and offline promotion of brands. The format of the festival allows you to meet all business challenges, held business meetings and negotiations, establish professional ties, find new contacts and conclude profitable contracts.

EXPOSITION

The latest developments in the field of business promotion and organization of events will be presented on exposition comprising more than 8 000 sq m. About 100 companies from all over Russia (Central Federal District, Northwestern Federal District and Ural Federal District) including demonstration of trends and innovations of the industry, as well as examples of successful implementation and adaptation of the latest developments of the industry to promote business.

Members of the Union of Exhibition Contractors SRO will be among exhibitors of the International promotion and advertising technologies festival ProMediaTech. The Union of Exhibition Contractors SRO is a professional, self-regulating organization which brings together leading companies of exhibition construction industry. Among exhibitors are: 4 VIDA, ExpoForum Design, AEG, EuroExpo Stand, ExpoLink, BuildExpo, Bestly & Ko, VARS Expo, Montazhnik PO, Dart Group, Negus Expo International, R2 Expo, EBR Expo, Divex, EMG Design, Interform Expo, MX Group, Grata Production, Estelar, RealExpo Service, Atlant Expo, Expo Mir, NewSpire and others.

Exhibition sections:

• EXPO: exhibition industry (design and construction of exhibition stands; mobile, prefabricated and alternative structures; construction materials, coatings and tools; specialized equipment and components; exhibition services, systems and technologies).
• EVENT: event industry (outdoor pavilions and modular structures; barriers, formwork, podiums, stands; suspension and decoration systems; organizers, agencies, grounds, event management and services; staff (temporary and promotional); specialized services, technologies and equipment).
• RETAIL: retail (trade furniture, displays, racks; trade accessories; trade equipment and specialized systems; design of displays and related accessories; store design and layout; retail branding and management; analytics, consulting and software).
• PROMO: promotion industry and technologies (advertising, production and BTL companies; exclusive furniture, floor and wall coverings; design, decor, floristics and decoration of spaces; POS- and POP materials and marketing; signboards, signs and other accessories; multimedia, plasma, LED and interactive equipment; audiovisual, stage and laser technology).
• DIGITAL MARKETING: online marketing and promotion (internet advertising, web marketing, social marketing, mobile services, specialized agencies and studios, e-commerce, storage and management systems, internet of things, audio advertising and podcasting).

BUSINESS PROGRAM

ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, Media and Internet Promotion will be presented to the targeted audience. Everybody will have an opportunity to learn everything about how to effectively combine online / offline promotion and to increase sales.

January 24, 2022

• Representatives of the Federal Tax Service will tell about the features of taxation for self-employed and individual entrepreneurs at 11:00.
• Event Trends in Events Organization and Holding, organized by the National Convention Bureau will be held from 11:30 to 13:00.
• IV All-Russian Conference of Exhibition Build-up Industry will take place from 13:00 to 15:00. Organizers: the Russian Union of Exhibitions and Fairs and the Union of Exhibition Contractors SRO.
• Expert discussion and wow-technologies battle Emotions Marketing. How do Emotions Help to Attract Clients? will be held at 15:00. The organizers prepared a battle of three products - three 10-minute pitches about interesting technologies that increase customer engagement, raise conversions and, at the end of the day, attract customers. Participants will hold short presentations with feedback from experts and a final audience vote for the best product.
• Session of the National Association of Event Organizers will be held from 16:30 to 17:30.
• Annual meeting of the Union of Exhibition Contractors SRO members (start at 15:30) will be held on the first day of the festival.

January 25, 2022

Experts, employees of leading companies, will talk on the topic of marketing and sales from 11:00 to 14:00. Among issues to be discussed are: systematization of sales and CRM implementation (amoCRM); trends and solutions in retail (Yandex.Direct); digital marketing trends in b2b (Completo marketing group); SMM agency or freelancer (PR Partner); immersive technologies for advertising, sales and training (Trend Booster); marketers management (Business accelerator TO TARGET).

Experts will tell within the frames of the business program about effective ways to apply augmented, mixed and virtual realities, state-of-the-art digital solutions and video content to attract clients and to ensure a favourable online identity of the company.

VISITORS

A wide professional audience will be presented at the ProMediaTech festival:

• Customers and consumers of exhibition and event industry services: leading contractor companies for build up and facilitation of exclusive stands, forums and events of any scale; leaders of modern advertising and promotion technologies; manufacturers and suppliers of materials and equipment for equipping and decorating of thematic and event grounds and retail spaces.
• Marketers, event managers, PR specialists, brand managers, heads of sale and promotion departments of companies that successfully work in such areas as: digital marketing; e-commerce; virtual reality; creation of digital content generators; software development.
• All those who are interested in sustainable growth and development: designers, architects, creators; SMM specialists; experts in online sales; digital marketers.

The activity of 35% of visitors is marketing and advertising, which is the overwhelming majority. Specialists of structural divisions comprise the main part of the target audience - 30%. Another 25% are owners and top managers: CEOs; persons responsible for business promotion and development; heads of companies-consumers of exhibition services.

Effective tools for business promoting and modern technologies of interaction with the audience – under the same roof at the ProMediaTech festival!

See you at Crocus Expo January 24 and 25, 2022!