PRESS RELEASE

29^th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)

The 29^th International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be accommodated in Crocus Expo (Pavilion 2, hall 8) September 14 through 16, 2021. Twice a year, more than 3,000 specialists in the field of medical optics and ophthalmology gather on the same platform. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

Today, MIOF is one of the leading b2b events of the optical industry for business communication, exchange of experience and obtaining professional knowledge. The exposition covers all segments: of the optical industry: eyeglasses fashion (frames and sun glasses), eyeglass and contact lenses, care means for medical optics, diagnostic equipment, software for salons of optics, various accessories, trade equipment for opticians, specialized optical editions and many other things. More than 80% of visitors to the exhibition are loyal attendees.

Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers and make a balanced decision on procurement for the upcoming season - about 75% of visitors hold this opinion. At the same time, over 85% noted that they were able to conclude new contracts within the framework of the spring edition of MIOF.

EXHIBITORS

The exposition of the autumn edition of the trade fair will be formed by well-known companies operating in the Russian market and representatives of foreign brands, including: Markisa Project, Optic Dias, Megapolis, New Optica, Balero-MC, Stofmoff and others. Companies from Armenia, Belarus and China have already confirmed their participation.

Exhibitors will present to visitors their novelties in all areas of the industry: glasses, lenses, professional equipment, software for optics salons and much more.

BUSINESS PROGRAM

Business and educational events of various formats will be held within the framework of the planned program.

Business forum will be held September 14 and 15, 2021 in conference hall J. Attendees of the forum will learn about: effective sales skills; optimization of operation and increase of profitability of optics salons; modern marketing capabilities of the optical industry; trends in the range of 2022; peculiarities of production and design of different lenses; and separate methods of ophthalmic disorders correction.

Master classes including master class from Rodenstock about B.I.G.Vision biometric intelligent glasses will be held September 14 and 15, 2021 in conference halls K and L.

The 5^th scientific and practical conference on children's ophthalmology and optometry Kids Vision will be held on the opening day September 14 at conference hall H from 10:00 to 18. Leading experts in the field of pediatric optometry and ophthalmology will make presentations and hold seminars. The purpose of the event is to present the current state of medical care in optics and specialized clinics, to talk about new ideas, technologies and products of this sector.

Besides a section Rare Eye Diseases and Poor Vision will be organized within the frames of the project. Famous scientists and practitioners will take part in the section: Kononov L. B., Ph.D., Head of Eye Microsurgery of the Morozov Children's Hospital; Bondar V.A., pediatric ophthalmologist, author of the book About Vision for Responsible Parents; Demchinsky A.M., Ph.D., Head of medical projects of ANO Sensor-Tech Laboratory; Kondratova S.E., ophthalmologist, researcher at the Research Institute of Pediatrics and Child Healthcare of the Central Research Bureau of the Russian Academy of Sciences, chief doctor of the Center for Optical Correction of Vision Akademoptika; Sennovskaya O.V., ophthalmologist, Director General Mir Zreniya; Lyubimova M.P., specialist in orienteering, mobility and self-care of blind and visually impaired; Gening G.N., Ph.D., Member of the Board of Directors Aniridia Europe, Representative of Russia in Aniridia-NET (COST), President and Member of the Scientific Committee of MOO MCP Raduzhka.

The interim results of the summer charity action Glasses for Children with Rare Genetic Diseases which forms the integral part of the Kids Vision project will be announced at the conference. The action has been initiated and organized by charitable foundation Kids Vision NPO, MOO MCP Raduzhka with the participation of the Aniridia Center of the Pediatric Department of the Central Research Bureau of the Russian Academy of Sciences. The program of the conference offers a number of various events including seminars, training courses, presentations and lectures. Medstar, Optics Gallery, МОК-BBGR, Opticus, Key Optical Russia, Akademoptika, Leglama, Mondottica, Rodenstock, Optic City, Eyelevel, New Line and Market Assistant Group render support to the project.

MIOF visitors will have an opportunity to take part in a new project Kindness Glasses The Kids Vision Foundation, with the help of official associations of prevention, diagnosing and treatment of eye, optics stores and medical clinics, will transfer the collected glasses to poor people or those who are in a difficult life situation. The collection of glasses will be held on September 14 and 15 in the following ways:

• Any visitor can bring second hand no longer used glasses to the exhibition and donate them.
• Representatives of optical salons can take illiquid goods from their stocks, bring them to the exhibition and put in a special container.

The charitable foundation Kids Vision NPO will hand over the collected during the action glasses directly to official associations of patients with vision diseases, optics stores and medical clinics through which glasses will be distributed among patients.

VISITORS

Among attendees of the MIOF trade fair are a wide professional audience: owners and managers of optical chains and salons; marketers, heads of sales and promotion departments of optical salons; buyers and specialists responsible for the formation of the assortment; ophthalmologists and optometrists.

The ticket will cost 250 RUB at ticket offices during the event period.

See you at Crocus Expo September 14 through 16, 2021!