Post release of the 27th Moscow International Optical Fair (MIOF 2020. Autumn)
6 November 2020



The 27th Moscow International Optical Fair (MIOF), one of the most awaited leading branch events which twice a year incorporates on the same platform specialists from the sphere of medical optics and ophthalmology, was accommodated in Crocus Expo September 8 through 10, 2020. The organizer of the project is Crocus Expo, expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.

1 842 branch specialists attended the exposition of the project.

MIOF became the largest national business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. Due to a large number of professionals among visitors the participation in the trade fair opened direct access to new clients. Companies from 8 regions of Russia (Moscow and the Moscow region, St. Petersburg, Vladimir, Voronezh, Rostov, Tambov regions and the Republic of Crimea) presented their collections at the September edition of the project.

The largest well known companies of the Russian optical industry including newcomers became the exhibitors of the autumn edition. Anabelle Fashion Hub, Key Optical Russia, Oliver Wood, Panfundus, Stax, Stormoff, Balero-MS, Barbus KB, Bitwin, Burma, VESTA OPTICA, Vision Trade, Optic Market +, Zvezda Vostoka, Kalita, Krym Optical Group, Maksema Optics, Optika Euro, Opticdesign, Ricardi, SBMA and others were among participants of the exhibition.

The exposition covered all segments of the optical industry: eyeglasses fashion (frames and sunglasses), eyeglass and contact lenses, care means for medical optics, various related accessories, diagnostic equipment, software for salons of optics, trade equipment for opticians, specialized optical editions and many other things.

One of the main competitive advantages of MIOF is a high level of professional visitors: 48% - business owners and specialists responsible for making procurement decisions for retail enterprises, 31.6% - influence the procurement decisions. The exhibition remains the main tool for finding new customers and bringing new products to the Russian market for many attendees.

Business program

Today MIOF is a serious business and educational platform, the meeting place for distributors of global brands with representatives of wholesale and retail trade. The business program of the fair formed again an integral part of the MIOF exposition. The program featured Business and Educational Forum incorporating a number of events of different formats and the 4th scientific and practical conference on children's ophthalmology and optometry Kids Vision.

The interim results of the Kids Vision charity action Glasses for Children with Genetic Diseases. Summer 2020 were announced during the 27th Moscow International Optical Fair (MIOF). The action will be held till October 30, 2020 inclusive. The action had been initiated and organized by Crocus Expo, Management Office of the trade fair and Market Assistant Group. The program of the conference offered a number of various events including seminars, training courses, presentations and lectures.

It was also announced about the commence of applications acceptance for the national tender on participation in the contest for the Russian National Award Golden Lorgnette 2021 in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, which would take place for the eighth time and would be culminated by the Awarding Ceremony within the spring edition of the trade fair.  Deadline for applications is November 01, 2020.

Whether you are launching a new company or have been in the optical industry for years, MIOF is an essential event to market your products and services. Stay visible in the marketplace and let your customers, prospects, and competitors know that you will be there to serve them today and tomorrow. There are so many ways that we can add your personalized touch at the show and increase your visibility. MIOF provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and worldwide the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed!

See you at the spring edition of MIOF 2021 in Crocus Expo!