Post release of the 26th Moscow International Optical Fair (MIOF 2020. Spring) | Press releases of exhibitions held in Crocus Expo
Post release of the 26th Moscow International Optical Fair (MIOF 2020. Spring)
18 March 2020



Facts and figures (Spring 2020):
Exhibition space: > 10 200 sq m
Exhibitors: 136
Participants’ geography: Australia, Armenia,
Belarus, Great Britain, Israel,
Canada, Kyrgyzstan, China, France, Russia
Russian regions: 18
Visitors: > 3 200

The 26th Moscow International Optical Fair (MIOF), the leading branch event which twice a year incorporates on the same platform professionals from the sphere of medical optics and ophthalmology, was held in Crocus Expo February 11 through 13, 2020. The organizer of the project is Crocus Expo, the expo venue which ranks at the top among exhibition centers of Russia and Eastern Europe.


136 companies from Australia, Armenia, Belarus, Great Britain, Israel, Canada, Kyrgyzstan, China, France and 18 regions of the Russian Federation exhibited their products and services within the frames of MIOF 2020. Spring. The exposition covered all directions of the industry: fashion (frames and sunglasses), eyeglass and contact lenses, optics care facilities, all kinds of accessories, diagnostic equipment, software and trading equipment for optical salons, specialized publications and much more.

The largest companies of the Russian optical industry including Avvita, Inveco Holding, Marcisa project (Kering Group), Marcolin Rus, Megalopolis, New Optics, Optic Dias and others displayed their products and services at the trade fair. DANZ, Stax, Bitwin, Bryanskfarmatsiya, BioEcoTime, Burma, Ezayssa Optics, Yugoptika were among debutants of the 2020 edition.

For the first in the MIOF history, the Hong Kong Optical Manufacturers Association (HKOMA) in cooperation with the Hong Kong Productivity Council (HKPC) organized the pavilion of the Hong Kong Eyewear Good Design project, which united more than 30 exhibitors from China. Only those exhibitors, who meet strict international criteria, have been selected to participate in the project aimed to promote Hong Kong's best optical designers and companies. There were brands already known in Russia, such as Laura Ashley or Big Horn by Kevin Ching designer, and new, equally interesting collections, such as GQ (Good Quality Optical Factory Ltd) or models of Cheung Sau Ki and Ho Mei To designers.

And even more – SILMO Paris, one of the largest exhibitions of medical optics in the world, for the first time joined partners and participants of the Moscow fair as well. Annually SILMO Paris brings together more than 1 000 participating companies from different countries. The representatives of the project told about SILMO Paris which will be held in Paris Nord Villepinte expo venue October 2 through 5, 2020.


The 26th Moscow International Optical Fair business program, featuring events of various formats: seminars, training courses, presentations and etc., formed once again an integral part of the exposition. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of identification of customer needs in new eyewear products and the latest methods of patient examination were presented to the audience.

The VI Awarding Ceremony for the winners of the Golden Lorgnette, Russian National Award in the optical industry for achievements in the field of new technologies promotion, sight protection and professional service of the population, traditionally took place within the frames of the spring MIOF edition. The organizers of the contest and awarding ceremony were Crocus Expo, MIOF management office and Market Assistant Group with the support of the Ministry for Healthcare of the Russian Federation.

110 applications from 45 companies were accepted to the contest. The expert panel of judges defined winners in ten nominations including a new nomination – The Optometrist of the Year.

The results of the contest were as follows: Debut of the Year – frames from the buffalo horn Abaluevs. (S. Abaluyev, St. Petersburg); Marketing Project of the Year – promotion of Tony Morgan brand (Aelita, Moscow), in local nomination – Optics of the New Format (Optics Center, Chelyabinsk); Innovation of the Year – eyeglasses for active recreation and shooters (InterOptic, Moscow); Educational Project of the Year – Vision-Knowledge (network of optical salons Tochka Zreniya, Voronezh); Optometrist of the Year – Tamara Abugova, ophthalmologist, medical sciences candidate, deputy general director, head of scientific and therapeutic work in the Network of Optical Salons Optsic City (Moscow); Private Trademark – Ventoe (Opticus, Moscow); Network of the Year, federal – Optik Kronos (Nizhny Novgorod) and local – Zdorovie I Miliserdiye (Archangelsk); Salon of the Year – Lumen Optika (Rostov-on-Don).

Being an international communication platform, the MIOF makes an important contribution to the professional development and professional level of the Russian ophthalmologists and optometrist. It is the main site for the work of the optical market specialists in Russia – for contracts conclusion, establishment of new business contacts and exchange of experience. Presentations of new frames, corrective and contact lenses collections, equipment for specialized retail chains and salons take also place at the fairgrounds.
See you at the autumn edition in September 2020!