PRESS RELEASE
12th International festival of promotion and advertising technologies
PROMEDIATECH
Facts and figures 2019:
Exposition space: 9 650 sq m
Exhibitors: 200
Foreign countries: Belgium, Germany and UAE
Visitors: more than 5 000
The exhibition season 2020 in Crocus Expo, the largest expo venue in Russia and Eastern Europe, starts with the 12th International festival of promotion and advertising technologies ProMediaTech, one of the largest professional events for specialists of the exhibition and event industry, retail segment, e-commerce and MICE in Russia. The project will run January 28 through 29, 2020. The event is supported by the Chamber of Commerce and Industry of the Russian Federation (TPP of the Russian Federation) and by industry associations and organizations.
Annually more than 5 000 professionals of the industry – representatives of the exhibition business and specialists of the spheres of event, MICE, e-commerce, retail, marketing and advertising – attend the festival aiming to exchange experience, to review successful cases from leading experts, as well as to get the maximum of real lifehacks for promotion and optimization of sales.
EXPOSITION
The exposition of ProMediaTech 2020 will comprise more than 10 000 sq m and will feature a full range of opportunities for brand promotion: from presentation of well-established business development cases in online/offline spaces and up to the best samples of advertising products. About 200 companies from Russia and a number of foreign companies will present novelties for the exhibition and event industries, will tell about trends and opportunities of products and services promotion in the industries, and will demonstrate examples of the latest developments successful introduction and adaptation, as well as the latest digital technologies in the business.
FESTIVAL SECTIONS
• EXPO > build up, materials and tools, expo technologies
• EVENT >equipment, agencies, temporary assistance staff, services and technologies
• PROMO >services, design, decoration, POP marketing, interactive and light equipment, sound and music facilitation for stages and conferences
• DIGITAL MARKETING >Internet advertising, web marketing, social marketing, mobile services, agencies and studios, e-commerce, storage and management systems, internet of things, audio advertising and podcasting
ProMediaTech is a B2B event with a saturated and topical program including thematic conferences, closed business meetings and other business and educational events. Modern practices and tendencies in spheres of MICE, media and Internet promotion are presented to the targeted audience so everybody has an opportunity to learn everything about how to effectively combine online/offline promotion and to increase sales.
Among the exhibitors of ProMediaTech 2020 are: BuildExpo (expo events build up), Diva Grupp (sound, light and stages rental); G-GROUP Company (integrated approach to events); MMSCO (integrated navigation development); M-PRO (advertising and production studio); OOOOO Events (business games organization); RiggerShop (the largest developer of unique consumables for show industry and technical personnel); Taraboom (organization of exhibitions); Atelie Reklamy (full-cycle advertising agency); Pro Interactive (interactive teambuilding, entertainment equipment); RentComfort (rental of furniture and equipment for events); Spectr Video (installation of LED screens and video panels); Krasota Online (temporary assistants and promo models staffing); BusinessFlow (flower decoration of exhibitions, business and HoReCa events) and many others.
BUSINESS PROGRAM
The ProMediaTech 2020 calendar of events will traditionally take place with the active support and participation of the Chamber of Commerce and Industry of the Russian Federation (TPP of the Russian Federation), the Russian Union of Exhibitions and Fairs (RSVJ), the National Congress Bureau, the National Association of Event Organizers (NAOM), the Russian Union of Industrialists and Entrepreneurs (RSPP), the National Congress Bureau (NKB) and other authoritative industry associations and unions, as well loyal partners of the project.
The festival attendees will have an opportunity to attend more than 40 business events – professional conferences, forums, lectures, seminars of leading practitioners and business games. Experts will tell about effective ways to apply augmented, mixed and virtual realities, state-of-the-art digital solutions and video content to attract clients and to ensure a favorable online identity of the company.
MAIN SECTIONS OF THE PROGRAM
• Conference #ETDconf: leads and sales with MICE and Internet (organizer: XFaces, one of the ProMediaTech partners) >> modern practices and tendencies in MICE, media and Internet promotion, successful business cases on effective reconciliation of online/offline promotion and increase of sale, marketing lifehacks and technologies, advising promotion methods in online commerce.
• Conference #ProExpo&Event >> communication platform for professionals of the expo and event industries (organizers: Crocus Expo, the Exhibition Builders Union SRO, the National Association of Event Organizers and the National Congress Bureau) >> Tender in the mind of a large client: how a tender is going, what to pay attention to, what is a “good project”, slights and mishaps | Trends and secrets of digital content creation and creative multimedia installations, technologies of the future for creation of WOW effect at exhibition stands | New materials and design solutions for design of exhibition stands | much more.
• Conference #ProMediaConf (organizer: ONE TOUCH Digital Agency) >> issues related to modern trends and novelties of digital technologies in e-commerce and retail, related lifehacks, multichannel marketing, blockchain marketing, management of a favorable company online identity and others; application of digital technologies for sale of goods and services. Reputation and demand management in Internet.
• Staffing and Standardization. Where to find specialists of the industry?, the 3rd All-Russian Conference of the Industry of Exhibition Building (organizers: the Chamber of Commerce and Industry of the Russian Federation, the Exhibition Builders Union SRO) >> the highlight of the business program.
• The All-Russian festival #ProDesign.Juniors >> the unique launch and communication platform for promotion and professional development of young specialists, exchange of experience between beginner designers and leaders of creative industry has been scheduled for the festival.
Visitors will also have an opportunity to come to know about popular business games in the #GameZone (organizer OOOOO.Events agency, ProMediaTech partner) where trend and practical tools assisting in solution of business challenges will be presented.
Besides Assembly on Marketing and Communications (organizers: AVS with participation of the Guild of Marketers NP) will be held January 28 within the frames of the business program.
More than that – for the first time in ProMediaTech’s history Eventicious company has developed a mobile application of the project which allows participants and visitors of the festival to make an appointment, to chat, to monitor changes in the business program schedule and much more!
#ProMediaTech – effective tools for your business promotion, the best modern technologies for interaction with the audience on the same platform!
Exhibition: PROMEDIATECH
