POST RELEASE
MOSCOW INTERNATIONAL AUTOMOBILE SALON (MIAS) 2018
Crocus Expo, Pavilion 3, outdoor areas
August 29 – September 9, 2018
Figures and facts:
Indoor exhibit space: 50 000 sq m
Outdoor exhibit space: 20 000 sq m
Visitors: 565 300
Mass media representatives: more than 2 000
The largest stand: 2 470 sq m (KIA Motors RUS)
The largest number of premieres: 7 (AVTOVAZ)
Organizers: Association of Automakers of Russia (OAR), Crocus Expo IEC
12 day of the most long-awaited premieres and a genuine fiesta for all those who cannot imagine their life without a car – the Moscow International Automobile Salon (MIAS), the main national expo event of the automotive profile!
August 29 Crocus Expo doors opened for Mass media representatives: exhibitors held a number of press conferences, unveiled the most bright novelties of the Moscow Autosalon. August 30, on the first day of the project opened for general public Business Day visitors had in their turn an opportunity to get acquainted with the impressive exposition.
The Moscow Autosalon was notable not only for its entertainment but also business oriented activity. In particular the Forum Russian Automotive Industry: Challenges of the global market, problems, opportunities, prospects was held within the frames of the Business Day. Besides the five-sided agreement on the launch of the pilot project on transition to registration of a vehicle type approval (OTTS/OTSh) electronically was signed within MIAS. The document was endorsed by Alexey Kuleshov, Deputy Head of Rosstandart; Ilya Minkin, CEO of Elektronny pasport AO (part of Rostec State corporation); Sergey Anikeev, Deputy Director General NAMI State Research Centre; Alexander Shchepkin, Deputy Head of Body for Certification Satr-Fund; and Dmitry Kudinov, Director Mazda Sollers Manufacturing Rus LLC. ExpoBank, the MIAS partner, and the Avtoexpress company launched a joint marketplace, oriented to creation and establishment of an automotive ecosystem with the maximum level of comfort for clients.
MIAS’18 activities
The Moscow Autosalon attendees could traditionally appreciate spectacular concepts and interesting exhibits, study unusual technical solutions in details, take part in test drives, with own eyes see a fascinating, interactive motor show.
MIAS positions itself as a family oriented event. The School of Young Assistants to Robocar Poli within the Safe Road project with offerings such as an outdo road-safety learning center, to learn how to ride bicycles safely worked on the Hyundai stand especially for little guests of Crocus Expo. Both children and their parents tested with pleasure their driving skills as pilots of a race car of LADA Vesta WTCC in a special zone with game LADA simulators. The KIA company prepared interactive zones with a photographic studio, lottery and design bureau. Land Rover organized a children's track with electric vehicles of their model lineup and provided interactive educational school for young motorists of Jaguar Land Rover Driving School. Volkswagen pavilion located on the outdoor areas offered children first to undergo a short training course on traffic regulations, to pass examination, and then to test a car to their liking.
MIAS’18 headliners
AVTOVAZ
The largest Russian car maker keeps displayed a record number of premieres of new commercial vehicles in the brand history including a concept of future LADA 4x4 – VISION (the project of the new SUV designed to implement the corporate design concept). Among LADA premieres there were: a new Granta family which kept availability and reliability in the new X-stylistics; a unique Vesta Cross, many faces Xray Cross and the flagship of the Vesta lineup – swift Vesta Sport. Separately It should be noted separately that LADA 4x4 VISION was recognized as the best exhibit of the Moscow Autosalon by results of visitors’ vote at the motor show.
Hyundai Motor CIS
Hyundai unveiled the following Russian premieres: a new Hyundai Santa Fe crossover of the fourth generation in exclusive Black&Brown packaging, a new Tucson, the electric vehicle Hyundai IONIQ, and the updated minibus H-1. The most sold in Russia – Creta SUV, the Solaris, Elantra and Sonata sedans were also displayed at the exposition.
Everybody had an opportunity to get acquainted with the company and its model lineup by means of new technologies – virtual (VR) and augmented (AR) reality at the Hyundai stand. So, a special digital-game allowed to study the new Santa Fe crossover in only several minutes: by means of the device analyzing brain activity everyone willing could drive the car in the virtual city literally by one’s mind.
AURUS: car for the President and not only
The world premiere of the brand took place September 29 within the frames of the Moscow International Automobile Salon! There were displayed two absolutely new models – AURUS SENAT sedan and AURUS SENAT limousine. The AURUS cars open a new page in the history of the Russian automotive industry! Denis Manturov, Minister of Industry and Trade of the Russian Federation, and Hilgert Franz Gerhard, CEO of AURUS OOO participated in the ceremony. The vehicles possess unique characteristics and combine exclusive performance characteristics, perfect comfort, safety, unsurpsassed protection of passengers and pedestrians.
GAC Motor
The leading Chinese car maker debuted not only at MIAS but in Russia in general. The heads of the company consider Russia to be overseas strategic market The company displayed vehicles of premium class including GS8, GA8 and a new GS4 and declared the establishment of the first overseas representative office in Russia – GAC Motor RUS.
Geely
Six cars already of the Generation 3.0 lineup! The Geely GE hybrid and Geely SX11 modern crossover which were for the first time shown to public outside China became the main exhibits. Besides the attendees had an opportunity to see Geely GS hatchback, new Geely Emgrand 7 and Geely Emgrand X7 and also the current flagship of the Russian lineup– Geely Atlas.
JAC Motors
The guests of the Moscow Autosalon were one of the first to eyewitness two novelties from JAC Motors: the automaker displayed two crossovers: JAC S3 and JAC S5.
Haval
Premiere of the new F7 crossover! The model will be manufactured on the conveyor of the Russian plant Haval in Tula region already in 2019. Phil Simmons, a new chief designer of the company, presented the Russian brand premiere.
KIA Motors RUS
KIA Motors lineup was accommodated on the stand comprising 2 470 sq m of exhibit space. The greatest number of premieres had been specially prepared for MIAS’18! A new third generation KIA Ceed hatchback became the main KIA premier at the MIAS. It should be noted that the launch of sales coincided with the opening of the Moscow Autosalon (August 29). Created on a new platform, it appeared more mature and sportive. New Ceed Sportswagon was presented as well. The most spacious load compartment in its class will be a convincing advantage for the customers. The third generation KIA Cerato sedan with automatic gearbox became another bright premier. Its sales in Russia would start in October 2018. Other models making their debut were the updated version of world’s most popular KIA model – Sportage and new Optima and Optima GT. Alongside with premieres there were displayed the 2019 models: Kia Sorento Prime crossover, KIA RIO sedan and KIA RIO cross hatchback X-Line; compact city car Picanto and Soul city crossover. A special place was allocated to the car of the first in the history of KIA Gran Turismo class vehicle – Stinger.
Lifan
The guests of the Moscow Autosalon in Crocus Expo had an opportunity to get acquainted with a new version of the seven-seat crossover Lifan Myway with a five-speed automatic transmission which the company had introduced recently to the Russian market. All in all the stand attracted visitors with displayed Ì7, X70, Õ80, renewed LIFAN MYWAY with automatic transmission and Lifan 820 EV midsize electric sedan. The attendees had also an opportunity to get acquainted with the models which hadn’t been presented at the Russian market yet but had already gained popularity and were in demand in China.
Commercial vehicles – GAZ Group
The first two models of driverless electric buses GAZel NEXT equipped with two different types of autonomous driving systems were for the first time displayed for the wide audience.
Maserati Official Club in Russia
The club displayed seven Maserati cars: Biturbo RACING, Ghibli Primatist (special edition of 39 cars), Shamal, Gran Sport MC Victory, GranTurismo MC Stradale, Levante and Ghibli.
Renault
One of the most long-awaited world premieres – Renault ARKANA coupe crossover (from Latin arcanum – mystery). The Arkana was developed by Design teams in France, in close cooperation with Renault Russia teams. The Arkana is a distinctive coupe-crossover and is the company's new global vehicle. According to Renault, the Arkana is born from customers' new expectations and strikes a balance between the elegance of a sedan and the ruggedness of an SUV. This new production vehicle will be produced and marketed in different countries throughout the world but will start in Russia in 2019.
Fans of Formula 1 racing were given an opportunity to take a picture with Renault Sport Formula One Team replica. Test drives of 4x4 SUV Renault were arranged daily on the outdoor areas opposite from the Crocus Expo’s third pavilion.
Volkswagen
Volkswagen Passenger Cars and Volkswagen Commercial Vehicles organized an exposition of innovative format. The brand displayed Touareg, Teramont, PoloJOY and a new version of Volkswagen Tiguan in Sportline and Highline tuning and a new Touareg and Amarok. Volkswagen in an innovative format arranged a special area devoted to modern technologies. The visitors got unique experience of acquaintance with bestsellers from Volkswagen by means of advanced digital technologies. Arteon and I.D were for the first time demonstrated in Russia and Volkswagen Teramont was demonstrated in a special movie theatre using VR headset technology, 360-degree sound.
Yandex. Taxi
Unveiled its autonomous car project. There was an opportunity to test a self-driving Yandex. Taxi car opposite the Crocus Expo pavilions within MIAS’18 project.
Look into future at Mobilistic’18 festival
Crocus Group presented Mobilictic'18, the first in Europe an innovative technology festival on mobility, which was held as a part of the Moscow International Automobile Salon (MIAS) in Crocus Expo at the end of August.
While MIAS 2018 gathered the current brightest novelties, Mobilistic demonstrated the concepts of the future. Such extraordinary projects as e-mobility, and autonomous driving. Some of them had been already integrated into our lives thanks to intelligent technologies of sustainable development.
Steven Segal was grand opener of the festival. He held a very emotional introduction speech on environmental care and sustainable thinking. A strong message that underlined Crocus Group commitment to make a change. Steven Seagal recently had been appointed as a special envoy of the Ministry of Foreign Affairs of the Russian Federation for Russian-U.S. humanitarian relations.
At the press conference which was held August 29 it was announced that bringing a focus on electro mobility, Crocus Group initiated a movement towards sustained development of technologies of the future, with the support of the United Nations, beginning of an official cooperation. The start of collaboration with the United Nations with plans of action for Sustainable Development Goals implementation was declared. Crocus City became one of 25 pilot sites worldwide at theSDG leadership platform, proving action on delivering to SDG´s.
The following officials participated in the press conference: Emin Agalarov, Senior Vice-President of Crocus Group and the founder of Mobilistic, Georg Redlhammer, the author and conceptual mind behind Mobilistic, Kari Aina Eik, General Secretary of Organization for International Economic Relations, Thomas Staertzel, CEO of Porshe Russland, and Vyacheslav Kuzyakov, General Director of Jaguar Land Rover Russia.
Among the car brands that participated in Mobilistic'18 were such automobile brands as Porsche, BMW, Jaguar Land Rover, Volgabus, as well as such electric car dealers as ElectroDrive and Romanov Motors.
MIAS participants
Avtoradio
A promotion from the popular radio station was held within MIAS. Keys from the Suzuki SX4 crossover by Anatoly Akue were received by an inhabitant from Stavropol. The ceremony was held at the Avtoradio stand where all first prizes of the project of 2018 – five new Suzuki were displayed, including the limited Vitara 30 SUV, and exclusive SX4.
Lukoil
The guests of the company’s stand had a unique opportunity to get autograph from the leaders of Spartak Moscow Professional Football Club and participate in the prize draw September 8. Denis Glushakov, the Red-white team captain, midfielder Aleksandr Samedov, the participant of the 2018 FIFA World Cup in Russia, and the forward Ze Luis took pictures and communicated warmly with their fans.
Avto Plus
SMP Racing – simulator BR01, which was on track in the FIA World Endurance Championship with SMP Racing and junior dragster from SMR Racing Academy were presented at the stand of the TV channel. The junior dragster is a scaled-down version of the top fuel dragster designed especially for young sportsmen training to participate in drag racing.
Mikhail Alyoshin and Vitaly Petrov, pilots of the SMP Racing program, participated in competitions on simulators and granted awards to the winners. The famous racers also held an interview session with journalists.
Summing up
The Moscow International Automobile Salon (MIAS) proved convincingly that general public’s interest to automobiles steadily grows annually. The new motor show has been already officially approved in the calendar of exhibition events of the Organisation Internationale des Constructeurs d’Automobiles (OICA) and thus the Organizers of the project will do everything possible for holding the Moscow Autosalon 2020 at the highest level.
Crocus Expo and Association of Automakers of Russia (OAR) would like to express their gratitude to General Information Partners of MIAS’18 Avtoradio and Avto Plus TV channel, to General Internet Partner Auto.ru and also to all Mass media which have rendered information support to the project.
See you at the Moscow Autosalon 2020!
Exhibition: MOSCOW INTERNATIONAL AUTOMOBILE SALON (MIAS) 2018
