Press-release of the 19th Moscow International Optical Fair (MIOF 2016. Autumn)
9 September 2016



The 19th Moscow International Optical Fair (MIOF), a key B2B event for specialists of the optical industry in Russia, will be held September 13 through 15 in Crocus Expo IEC.

The trade fair provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed.

Large distributors of the leading world brands of medical optics and specialized equipment will exhibit at the autumn edition of MIOF 2016: 89 companies from 12 regions of Russia (Moscow and the Moscow region, St. Petersburg, the Vladimir, Volgograd, Vologda, Kaluga, Novosibirsk, Sverdlovsk and Yaroslavl regions, Krasnodar Krai, the republics of Crimea and Mari El) and foreign countries (Belarus, Italy and China).

Visitors, representatives of wholesale and retail companies, ophthalmologists and businessmen, will see not only products and services offered by top players of the optical market (Marcolin-Rus, Optic Días, Inveco, Avvita, Megalopolis, Markisa Project, New Optica and many others), but will get acquainted with MIOF debutants’ activity.

For example one of debutants is Pervoye Atelie Yuvelirnykh Oprav which will present for the first time at the Russian market complex of services of premium class design and production of anatomic frames made from precious materials.

A number of companies will exhibit national brands and products developed especially for the Russian market. A new Russian Woodsun brand (RUSPRODIZAYN) will display collections of sunglasses with frames made from natural wood and other materials. The design ideas of the brand are implemented by the artists of Abramtsevo art and industrial college named after V.M. Vasnetsov and thus Woodsun products become genuine works of art.

Leps Optica will display a collection of sunglasses from Gregory Leps. All sunglasses Gregory Leps have an unusual modern design, inherent in the very singer's unique style, which is more deeply emphasizes his uniqueness and charisma. The round shape of the eyepieces fast break into the lives of millions of people who want to emphasize their individuality and stand out from the crowd your vivid image.

MIOF organizers traditionally prepare a highly topical business program during which experts will have an opportunity to discover sale increase technologies, explore the latest innovations in production of eyeglass and contact lenses, to gain new knowledge of sight correction.

MIOF will comprise an exhibition of innovation projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency of the companies during the crisis, the companies’ technologies and solutions aimed at efficient use of resources. Participation in the trade fair is a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They will be well prepared to discuss business in the Russian market and to close a deal on-site.

The Official Opening Ceremony of the 19th Moscow International Optical Fair will take place September 13 at 12:00 p.m. in hall 15 of the Crocus Expo Pavilion 3.

Online registration, which will provide an opportunity to get free admittance to the optical industry representatives, is available on the official website of the fair.