POST RELEASE

15th Moscow International Optical Fair (MIOF)

September 15-18, 2014
Crocus Expo IEC, Pavilion 3, hall 15

The 15th Moscow International Optical Fair (MIOF) was held September 15 through 18, 2014 in the Crocus Expo International Exhibition Centre. The trade fair provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed. This fall more than 130 companies from Russia, Germany, the Czech Republic, China, the Republic of Korea, Turkey and Belarus displayed their achievements.

The Official Opening Ceremony of the project took place September 15 at 12:00 p.m. Sergey Egorychev (Crocus Expo IEC), Dmitry Sanayev (Johnson & Johnson Vision Care), Victoria Chizhova (Sover-M), Dmitry Mityukov (Abium) and Elena Yakutina (Market Assistant Group) welcomed exhibitors and guests of the trade fair.

A number of interesting novelties were displayed at the fair: first-ever contact beauty-lenses 1-Day Acuvue Define, collections of new to the Russian market frames from Mila ZB and GTI brands (Grand Then Infinity), You Young Coveri, , Italia Independent (Denim family). The designer from Austria Marija Basic for the first time in Russia presented frames of Andy Wolf brand at the stand of optic DIAS company, and the Italian designer Alessandro Martire told about his new glasses JPLUS.

Essilor – LUIS-Optica unveiled E-LENS lenses intended for active users of computers, progressive lenses of Varilux S family – Varilux S 3D, and also collections of frames from Etnia Barcelona trademark and other novelties. At the following MIOF edition in February 2015 the company will present an innovative computer-integrated ophthalmic lens processing systems which will succeed known among professionals Essilor Kappa system.

At the stand of the VIZOTEQUE the visitors could see a unique Eyesight Recovery Apparatus Personal Scope-EX (Korea), the holder of a set of international awards in the field of innovations.

Calendar of events featured business and educational forum (September 15-17). The forum had been developed in close cooperation with specialists of the Market Assistant Group company. Doctors, top managers and trainers consultants of the Russian and German firms participated in the event. Results of the exhibition and educational project Day of Eyesight, lecture and master classes on the most urgent professional topics, new advanced glasses and lenses, revolutionary systems of digital service, the latest novelties of optical fashion of the season 2014-2015, progressive Internet instruments of target clients involvement and even practical recommendations on glasses insurance were presented to the attention of audience.

The organizers of MIOF and representatives of optical companies discussed prospects of the project development and the situation in the branch. On the common decision the calendar of holding the exhibition was changed – December edition was cancelled. The 16th edition of MIOF will be held in Crocus Expo IEC February 17 through 20, 2015.

MIOF is the main platform in Russia for the work of the optical market professionals – for the conclusion of contracts, establishment of new contacts, exchange of experience. Presentations of new collections of frames, corrective and contact lenses, equipment for specialized retail chains and salons take place at the fair.

Official web site of the project – http://eng.optica-expo.ru.

Press Service Crocus Expo IEC