Post-release of the 58th International exhibition MOSSHOES
10 February 2014

POST RELEASE

The 58th International Exhibition MOSSHOES

From 13 to 16 of January in Moscow, in the International Exhibition Center Crocus Expo (Pavilion 3, Hall 14), the 58th International Exhibition MOSSHOES specialized in footwear, bags and accessories was held, becoming one of the first events of the international footwear exhibitions calendar.

The January MOSSHOES became an excellent opportunity for the dealers to see in advance the new footwear collections prepared for the fall/winter 2014-15 season, to have enough time for planning the orders, and at the same time, place the orders for the upcoming summer 2014 season. The experts could check the relevance of the new collections fall/winter 2014-2015, to set up the production plans in the most correct way and also, to gain additional orders for the quick production of the collection spring/summer 2014 (about 35% of the visitors audience was interested in the increase of supplies of the upcoming season’s collections!).

New footwear collections (fall/winter 2014-15) were presented by the companies Avenir, Arman, Anta, Flamingo Kids, Russky brat, Editex, Skratti, Jog Dog, Castor Anatomic (Greece), Qualishoe (Portugal) and others.

In the framework of the business program of the exhibition the seminars were successfully held by the Academy of retail technology such as, “Retail store’s product range management”, “Organizing and holding the promotions, stimulating the customer’s demand. Methods of clearance sales”. According to the participants’ feedback, very useful recommendations were received during those meetings and they will surely find their practical application in the development of business. Positive feedback was also given to the seminars: “Brand’s positioning as the base of long-term competitive advantage”, “Correct zoning – the key to the success of the store”. The business program included the seminars dedicated to the following arguments: “Commercial trend as an instrument for the sales increase”, “Brand’s positioning as the base of long-term competitive advantage”, “Correct zoning – the key to the success of the store”, and they also were very useful, according to the participants’ reaction. For many of them these seminars were an additional motivation to visit the exhibition.

The footwear franchising is gaining the increasing attention of the participants and visitors of the exhibition. Lubov Ostashova, the representative of the Professional Franchising School – organizer of the seminar “Why do we choose franchising?” – could hardy find enough time in the framework of the event to be able to answer all the questions coming from the participants.

The main success of the exhibition, according to the participants’ valuations, were the quantity and the quality of its visitors. The exhibition was attended by 5200 experts from 280 cities of Russia, CIS and neighboring countries.

The 59th International Exhibition MOSSHOES specialized in footwear, bags and accessories is getting ready to surprise its guests with the new coil of its development. During the four days of the spring exhibition’s work, the representatives of commercial networks, stores and wholesalers will be able not only to learn about the news of the market visiting the booths of the exhibitors, but also to admire the glamorous fashion shows presenting the best collections in the framework of the project MOSSHOES. Bestsellers of the season. MOSSHOES continues to develop the idea of introduction of the fashion-zoning system, which has been appreciated by the market’s experts, which regularly visit the main foreign exhibitions of the branch. It is planned that the forthcoming MOSSHOES session will have the separate closed zones dedicated to children’s footwear and to the Premium level accessories. Another zone is going to unite the bag manufacturers.

We are looking forward to meet the footwear and leather industry experts at the 59th International Exhibition MOSSHOES specialized in footwear, bags and accessories.

www.mosshoes.com


Exhibition:  MOSSHOES 2014