Professional beauty played the key role at INTERCHARM professional
8 May 2013

XII International exhibition of professional cosmetics and equipment for beauty salons
INTERCHARM professional

April 18-20, 2013, Moscow, Russia
Crocus Expo, pavilion 3, Halls 13 and 14

Organizer: Reed Exhibitions
Websitewww.intercharm.ru

PRESS RELEASE
May 8, 2013 

Professional beauty played the key role at INTERCHARM professional

  • Russian market of professional cosmetics: steady growth in the next coming years;
  • 451 exhibitors from 11 countries presented some 3000 beauty brands;
  • 43 644 of professional and business visitors (+11% compared to 2012) attended;
  • New formats of training and business program: ready solution for professional growth

 

Like no other event, INTERCHARM professional helps the staff of beauty salons, clinics and distributing companies to grow professionally. In fact, the event is not just an exhibition of products for health and beauty and a number of associated activities: the show has its own infrastructure, its own platform on which all the achievements of the industry are based.

This year 43 644 cosmetologists, dermatologists, nail service specialists, hairdressers, masseurs as well as representatives of cosmetic companies, salons and retail trade had a unique opportunity to plunge into the universe of innovations within the three days of spring INTERCHARM professional – the leading event of salon industry in Russia and the CIS, taking place in Crocus Expo, Moscow.

451 exhibitors (+11%) presented some 3000 brands of professional cosmetics, numerous free workshops, shows, presentations, and demonstrations of new procedures and techniques, providing all necessary information to the professional community.

International Congress of Applied Aesthetics, Nail Service School, Massage Technologies Forum, Spa Institute, Beauty Salon Management Conference, nail design championship InterNailCHARM, master-class of official Ellis Faas ambassadeur de beaute in Russia Savva Saveliev, Seminar on professional cosmetics in new market environment, new HELP-DESK area of professional support for newcomers to the industry – all 15 events of show program brought new knowledge, stimulated professional growth, gave rise to many ideas, and made everyone aspire to work even better!

For the first time INTERCHARM professional run concurrently with b2b GARDEROBE spring fashion accessories show, which gave an additional opportunity to representatives of beauty salons to expand their business.

Market of professional cosmetics

Moscow market of beauty salon services is immense, being amongst the largest consumer trade areas. As of November 2012, over 4,600 hairdressers and beauty salons with the total staff of 40 thousand operated in Moscow. According to the statistics, since 2000, the number of beauty salons and barber shops in the Russian capital has zoomed by 4 times. Over 2012, the volume of hairdressing services rendered to the public in Moscow topped three billion Rubles in terms of value. The market growth is primarily associated with people’s incomes getting back to pre-crisis level. Against the background of 10-13% inflation per year and the preserved level of average prices, the services of beauty salons are becoming more and more affordable. The next years the number of customers will go up as well.

Industry comments about INTERCHARM professional 2013

We are the first-time exhibitors, and very happy with the quantity and quality of visitors, especially regional ones at out stand.
[Vladimir Ivanov, HIP France distributor in Russia]

What I would like to underline this year is great and convenient show segmentation. The event is more effective and profitable for us compared to 2012.   
[Sergey Zarembo, CIN, distributor of Cuccio, All season nails]

One of the main tasks of the organizer was to make the event as useful and convenient for exhibitors and visitors as possible. New mobile application INTERCHARM pro, online catalogue of seminars offered by exhibitors at their stands, as well as exhibitor directory were put on official website www.intercharm.ru in advance.

INTERCHARM professional was supported by Moscow Government.

In 2014 INTERCHARM professional will run on April 17-19, but all the beauty professionals and cosmetics companies are welcomed at XX Jubilee InterCHARM in autumn from November 27 till 30, 2013 to be involved in the largest in Russia, CIS and Eastern Europe showcase of the global beauty industry.

InterCHARM is one of 10 leading cosmetics trade shows of Reed Exhibitions – the world's leading event organizer in 44 sectors of economy. Other cosmetics events organized by RX: in-cosmetics, in-cosmetics Asia, PCHi.

Press contact: Marina Osadchaya
E-mail: marina.osadchaya@reedexpo.ru, tel.: (+7 495) 937 6861 ext. 132

Information for companies: Leonid Pchelnikov
E-mail: leonid.pchelnikov@reedexpo.ru, tel.: (+7 495) 937 6861 ext. 123


Exhibition:  INTERCHARM professional-2013