Press-release of the exhibition Landscape Architecture. Floristic 2013
11 March 2013

PRESS RELEASE

12th International specialized exhibition
Landscape Architecture. Floristic

March 26-29, 2013
Crocus Expo IEC, Pavilion 2, Hall 8

The most “spring” trade fair of the capital, the 12th International specialized exhibition Landscape Architecture. Floristic, will blossom March 26 through 29 in the second pavilion of the Crocus Expo IEC.

This bright event which organizer is Crocus Expo IEC will be traditionally held under support of the Russian Association of Landscape Architects (ALAROS), the Association of Planting Material Producers (APPM), the National Guild of Florists, Green Expo exhibition operator, Lowers Flowers business partner and peredelka.tv special partner.

The exhibition Landscape Architecture. Floristic by right is considered to be one of the most entertainment events held at Crocus Expo IEC and annually attracts not only experts in the field of floristic, design and interior but also summer residents and fans of countryside life.

The spring version of the trade fair Landscape Architecture. Floristic 2013 incorporates more than 150 companies from Russia, the CIS countries and abroad. Exhibitors from Russia, Germany, Holland, Italy, India, England, Latvia and Ukraine will present their latest developments in the sphere of landscape architecture, floristic and a phytodesign. The overall exhibit space will comprise 6000 sq m.

Full spectrum of goods and services of landscape branch will be presented at the show: landscape design and gardening devices and machinery, paving materials and pools arrangement devices, lawn furniture and watering systems, soil, fertilizers, plant care products, garden illumination, new technologies and materials for lawns and many other things.

Lack of spare time is the main problem of a modern person. The organizers have masterfully found a way out, they run simultaneously two expositions on the same platform: Landscape Architecture. Floristic and Blooming Garden. Yield Vegetable Bed (planting stock and seeds, horticultural sundry and tools). Due to such complex approach the visitors will have an opportunity to familiarize with a wide range of goods and services for a countryside house, a countryside site or apartment household.

Manufacturers of children playgrounds and sports grounds will present their products in a special expanded section.

As its popularity and success rate has grown over the last years the trade fair has developed to incorporate more than just an exhibition. These special events serve to attract leading exhibitors and visitors and allow all participants the chance to broaden their knowledge and of course their sales potential.

The landscape forum City Park, held by the Association of Landscape Architects of Russia with support of specialized departments of the Government of Moscow will open the exhibition program. Main goal of the forum is creation of an annual platform for effective dialogue and interaction of the state, public and professional community concerning complex improvement and increase of comfort of habitat of people.

A lecture and three-day master class on design by famous landscape designer Rosemary Alexander, the creator of a number of gardens, the author of popular books on landscaping and gardening, a talented teacher of one of leading schools of landscaping in England will becomes an important event of the calendar of events.

The topic of ecology will be presented by ECO-RIVIERA exposition.

Moscow Spring contest on professional floristic has already become a traditional event of the trade fair. An interesting, colourful event which will allow revealing prominent floral artists, and will show recent trends of the floristic fashion. This year the contest is held for the eleventh time already!

The Official Opening Ceremony of the the 12th International specialized exhibition Landscape Architecture. Floristic will be held March 26, 2013 (Hall 8, Pavilion 2, Crocus Expo IEC).

Ilia Mochalov, General secretary of IFLA, Taisija Volftrub, Vice-president of the Russian Association of Landscape Architects (ALAROS), Galina Pergamenschikova, President of the National Guild of Florists, and Arcady Zlotnikov, Deputy Director General ZAO CROCUS INTERNATIONAL, will participate in the opening ceremony.

Questions-and-answers session will be held after the opening ceremony at 01:00 p.m.

Press Service Crocus Expo IEC


Exhibition:  LANDSCAPE ARCHITECTURE. FLORISTIC