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Post show report of the 33rd International exhibition for beauty, perfumery and cosmetics industry InterCHARM 2026
The 33rd International exhibition for beauty, perfumery and cosmetics industry. Beauty project # 1 in Russia InterCHARM-2026, a meeting place for professionals in the fields of beauty, aesthetics and health, was held October 14 through 17 at Crocus Expo.
The four days of the exhibition brought together manufacturers, suppliers, distributors, retailers, business owners, cosmetologists, stylists and other beauty industry professionals.
More than 1,700 companies from 30 countries presented products, technologies and solutions on the exposition comprising 60,000 square meters. In five exhibition halls, visitors got acquainted with the novelties of cosmetics and perfumes, equipment for salons and clinics, hair and nail products, household chemicals, raw materials, packaging and contract manufacturing capabilities.
The InterCHARM business program covered key areas of the modern beauty industry. The following conferences were held within the framework of the exhibition:
- Cosmetics in Russia;
- How to Create a Beauty Brand;
- V InterCHARM Conference on aesthetic cosmetology;
- CleanCHARM: Household Chemistry of Eurasia;
- Perfume World;
- InterCHARM business cases for beauty salon managers;
- Panel discussion From Composition to Shelf: how trust in toothpaste is formed;
- XXI All-Russian Convention of Beauty Salons.
HairCHARM and NailCHARM programs were held on the main podium. Experts and practitioners discussed career development, personal brand, customer service, business management and new opportunities for industry professionals.
Hundreds of workshops, presentations and demonstrations at the stands allowed visitors to see products in action, get advice and get acquainted with new technologies.
For the beauty industry InterCHARM became not only an effective platform for sharing experiences, negotiating and signing contracts, but also an important indicator of industry development. And for international companies InterCHARM became a great opportunity to find new clients and partners, to present new brands and products, raw materials and find new logistics solutions and grow revenues.
The 34th International exhibition for beauty, perfumery and cosmetics industry InterCHARM will be held October 13 through 16, 2027.
See you at Crocus Expo!
- 28.10.2026
