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The 33rd International specialized exhibition for advertising REKLAMA-2026 is open
The 33rd International specialized exhibition for advertising REKLAMA-2026 has been opened today October 27 at Crocus Expo.
For many years, Reklama has remained one of the key platforms for professional communication in the advertising industry. It is a meeting place for manufacturers and suppliers of advertising technologies, representatives of brands, agencies, printing houses, and companies working in the field of visual communications and digital solutions. The conference programme allows participants to discuss current market trends, share experiences, and find new business development opportunities.
The show will cover a full range of technologies for manufacturers and customers of advertising services from equipment and materials for all types of advertising media and navigation to solutions for lighting design, vehicle design, advertising printing, packaging of image products, and merchandise.
Reklama 2026 will reflect the industry’s key trends such as digitalization of outdoor advertising, introduction of immersive (AR/VR) formats, 3D advertising, automation through AI, and personalization of advertising campaigns.
More than 150 Russian and foreign companies will participate in the event and it will be attended by over 20,000 professional visitors.
The business program will feature more than 20 key events with over 90 speakers who will discuss current trends in the advertising market, the development of technologies, and new approaches to brand promotion.
One of the central events of the business program will be the conference Advertising 2026: Brands, Media, and People. Its program will cover issues related to creative strategies in the context of information noise, changes in the media environment, and the allocation of advertising investments, as well as career opportunities and in‑demand competencies in the industry.
A separate block will be devoted to the transformation of the advertising market in 2026–2027. As part of the conference‑workshop Advertising Market 2026–2027: Reboot, experts will examine promising market segments, the development of outdoor and indoor advertising, consumer activation, the work of advertising production companies and agencies, as well as changes in the creative industries.
Another focus will be digital printing and the development of the advertising and production complex. During the discussion session, experts will examine issues related to the effectiveness of investments, resource and personnel management, content creation for various digital channels, as well as the possibilities of using AI for marketing and customer acquisition.
The business program will conclude with a block dedicated to brand development, POSM, and merchandise. Experts will discuss building brand identity through packaging, the use of AI in creatives, the prospects for the branded products market, the development of retail media, and the specifics of design for traditional retail and marketplaces.
More about the business program >>
Register online to attend the event.
See you October 27 through 29 at Crocus Expo!
- 27.10.2026
