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The business program of the 33rd International specialized exhibition for advertising REKLAMA-2026 is posted
The 33rd International specialized exhibition for advertising РREKLAMA-2026 will be held October 27 through 29 at Crocus Expo.
The business program will feature more than 20 key events with over 90 speakers who will discuss current trends in the advertising market, the development of technologies, and new approaches to brand promotion.
More about the business program >>
One of the central events of the business program will be the conference Advertising 2026: Brands, Media, and People. Its program will cover issues related to creative strategies in the context of information noise, changes in the media environment, and the allocation of advertising investments, as well as career opportunities and in‑demand competencies in the industry.
A separate block will be devoted to the transformation of the advertising market in 2026–2027. As part of the conference‑workshop Advertising Market 2026–2027: Reboot, experts will examine promising market segments, the development of outdoor and indoor advertising, consumer activation, the work of advertising production companies and agencies, as well as changes in the creative industries.
Another focus will be digital printing and the development of the advertising and production complex. During the discussion session, experts will examine issues related to the effectiveness of investments, resource and personnel management, content creation for various digital channels, as well as the possibilities of using AI for marketing and customer acquisition.
The business program will conclude with a block dedicated to brand development, POSM, and merchandise. Experts will discuss building brand identity through packaging, the use of AI in creatives, the prospects for the branded products market, the development of retail media, and the specifics of design for traditional retail and marketplaces.
Considerable attention in the business program will be paid to artificial intelligence and its impact on marketing and brand communications. Participants will discuss neuro‑search and promotion in AI responses, the use of neural networks in creating packaging and corporate identity, the possibilities of using AI in promoting B2B companies, as well as practical cases of working with new technologies.
Register online to attend the event.
See you at Crocus Expo!
- 09.10.2026
