News
The business program of the International trade fair for automotive industry InterAutoMechanica has been posted
The International trade fair for automotive industry InterAutoMechanica will be held August 18 through 21 at Crocus Expo. The business program of this season is fully focused on solving modern market challenges, adapting to new economic realities and finding hidden zones of profitability. The organizers prepared four days of intensive immersion in business processes at the AutoBusiness Forum site and practical master classes in the Auto Repair Workshop zone.
One of the key events will be the business program of the AutoBusiness Forum, where practitioners who manage services, warehouses, logistics and sales on a daily basis will speak. Here they will analyze real cases of passenger vehicle maintenance, demonstrate effective models for organizing processes, minimizing errors and increasing profitability. The Forum will be a place where you can get specific instructions, proven methodologies and working solutions that can be implemented the very next day.
For specialists focused on practical training, the exhibition will have a master class zone Auto Repair Workshop. This year, the focus of the site is on the development of comprehensive services that can be used to strengthen the car service to increase the average check without significant investments. The program includes key areas that are in demand by professionals throughout the country: local body restoration (PDR), electrochromic tinting, part marking, modern solutions for auto chemicals and dry cleaning, robotic washing technologies, suspension diagnostics on a vibration stand, as well as test drives of premium garage and diagnostic equipment.
At the AUTOCOM stand (booth 8-450) there will be a "Colosseum" - an interactive obstacle course created specifically for those who want to test their professional skills in a dynamic format. Every 30 minutes, participants will be waiting for tests reflecting the key competencies of the industry: reaction speed in racing on a car simulator, erudition in the intellectual quiz "AutoUmniki" and practical knowledge of the assortment in the "Blind Box", where it is necessary to determine the parts by touch. Each competition provides an opportunity to compete for hundreds of valuable prizes, and the site itself becomes a point of attraction for those who appreciate the competitive spirit and seek to confirm their professional level in live interaction with colleagues.
Main events of the program:
- August 18: plenary session «The Automotive Components Industry and Service Stations in the Current Russian Market: Adaptation Strategies, Technological Challenges, and New Growth Drivers»; expert dialogue «Right to Repair». Access to Technical Information and Automakers Software»; focus discussion «Parallel Import Today: Evolution of Supply Chains, New FEA Standards, and Setting up Service Support»;
- August 19: business intensive «Blind Spots of Auto Service Centers: How Hidden Opportunities Generate Revenue»; case studies «Why Is Your Auto Service Business not Growing?»; foresight session «Workshop Automation and Digitalization: From Traditional Service to Contactless Customer Experience»; the finalists of the Brand of the Year Award by the strategic information partner Za Rulem will be announced.
- August 20: conference «Automotive Service – A Blueprint for Success»; «World Automotive Components» Award - «МAK»; author's masterclass by Natalia Vaganova «Management Accounting for Auto Repair Services: Profit, Control, Personnel, Clients. How to Transform an Auto Repair Shop into a Profitable Business?».
- August 21: conference «Current Trends in the Motor Oils and Service Fluids Market. Version 2.0»; a drawing of a car among all visitors, which model will be the main prize will be announced in the project news; automotive workshops.
Access to all sessions of the AutoBusiness Forum business program and master classes in Auto Repair Workshop is absolutely free with a visitor's ticket.Get your personal e-ticket using the promo code CROCUSIAMW already today.
Plan today for your participation in the 2026 technology challenges and business solutions discussion
See you at Crocus Expo!
- 10.08.2026
