Results of the 21st International exhibition for commercial real estate and retail NATMALL 2025
The 21st International exhibition for commercial real estate and retail NATMALL 2025 was held April 15 through 17 at Crocus Expo.
Annually, leading Russian and international developers, as well as representatives from related categories: franchising and management companies, advertising and marketing agencies, equipment and business service providers for shopping centers and others present their best objects and projects.
This year, the event was attended by more than 6,000 professionals, including representatives of the well-known retail business, major retail chains, developers, management companies,
Every year the exhibition becomes more and more representative in terms of the number and geography of participants. The exposition brought together 90 participants, whose geography and influence spread throughout Russia. Among them are industry leaders and innovators.
Retail real estate conference formed an integral part of the NatMallExpo business program. Annually it brings together the experts from all over the world to discuss new retail formats, prospects for international retailers at the Russian market, relationships between landlords and tenants and many other urgent topics.
Retail real estate conference provided access to very valuable content for professionals, networking with the best market players, sessions with international speakers devoted to the most relevant issues of the industry: from construction and technologies to marketing, ecology and customer psychology. The event attracted more than 400 attendees withi 8 sessions.
Topics for discussion:
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Collaborations as a growth driver - successful examples of joint projects
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Entertainment in shopping malls - how entertainment increases attendance
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Phygital solutions - a balance between online and offline formats
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Space evolution - comfort, accessibility, new features
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Outlet design - how it affects revenue
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Food segment outlook - trends and business models
A striking focus of the conference was the business game Changing Places, which was organized in partnership with Mall Tales. The game allowed participants to look at the business through the eyes of different roles: tenant, owner, manager.
Also, 5 events were held on the site in the partner hall, which became an additional point of attraction for professional communication.
The 22nd International exhibition for commercial real estate and retail NATMALL will be held April 14 through 16, 2026.
See you at Crocus Expo!
- 11.06.2025
