Results of the 2nd Off-season perfume and cosmetics exhibition R-BEAUTY 2025 by INTERCHARM 2025
The 2nd Off-season perfume and cosmetics exhibition R-BEAUTY 2025 by INTERCHARM family R-BEAUTY 2025 was held April 22 through 24 at Crocus Expo.
More than 60 companies presented the entire range of products: from cosmetics and perfumes to packaging, raw materials and equipment. The exhibition was attended by over 12,000 industry professionals, including top managers, retailers, manufacturers, distributors, as well as beauty business owners. More than 96,000 direct contracts were concluded within the frames of the exhibition. It means that the market is actively developing, and participants in the beauty industry need such platforms where one can not only display the product, but also build stable partnerships, hear the consumer, present new products and strengthen the brand's positions.
The exhibition has become the most important platform for introducing brands to the professional community:
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federal and regional chains buyers,
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large wholesale distributors,
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representatives of marketplaces and e-commerce,
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salons, shops and online retail.
But not only b2b: R-Beauty actively works as a point of contact between the brand and the end consumer, increasing recognition, expanding the target audience and creating the necessary emotional engagement.
The key event of the exhibition was the session BEAUTY MARKET: PRACTICAL CONFERENCE ON TECHNOLOGIES AND METHODS OF WORK WITH BEAUTY BRANDS ON MARKETPLACES. Participants learnt how to build a successful strategy: from a product card issue to scaling a business and achieving multi-million dollar sales. It was a unique opportunity to obtain information about current technologies and methods that would help your brand stand out in the market and take leading positions.
R-Beauty hosted many premieres, presented both brands that were newcomers to the market - L'art Etre, Couleur Provocateur, Asante, Bru & Blo, and novelties from Kamali, Am & Pm, BY KAORI, Kess Cosmetics and others.
R-Beauty 2025 has confirmed that the exhibition is not just a showcase, but a powerful catalyst for the growth and development of the industry. It is a tool for reaching new heights, increasing recognition and generating deals. Hundreds of concluded contracts, dozens of new partnerships and thousands of interested contacts are a direct result of the exhibition.
The next Off-season perfume and cosmetics exhibition R-BEAUTY will be held April 7 through 9, 2026.
See you at Crocus Expo!
- 28.05.2025
