The 2nd Off-season perfume and cosmetics exhibition R-BEAUTY 2025 by INTERCHARM family opened its doors

The 2nd Off-season perfume and cosmetics exhibition R-BEAUTY 2025 by INTERCHARM family R-BEAUTY 2025 has been opened today April 22 at Crocus Expo.

The new R-BEAUTY project from InterCHARM will help hundreds of Russian brands and foreign suppliers in the spring to increase sales, expand their customer base, increase brand awareness, as well as competently implement their business goals and consolidate their status in the market as a stable partner.

The project incorporates young beauty brands, new technologies and business opportunities for Russian and foreign companies giving them access to investors, partners and retailers. More than 200 companies will present the entire range of products: from cosmetics and perfumes to packaging, raw materials and equipment. It is expected that the exhibition will be attended by over 10,000 industry professionals, including top managers, retailers, manufacturers, distributors, as well as beauty business owners.

List of exhibitors >>

The key event of the exhibition will be the session BEAUTY MARKET: PRACTICAL CONFERENCE ON TECHNOLOGIES AND METHODS OF WORK WITH BEAUTY BRANDS ON MARKETPLACES. Participants will learn how to build a successful strategy: from a product card issue to scaling a business and achieving multi-million dollar sales. This is a unique opportunity to obtain information about current technologies and methods that will help your brand stand out in the market and take leading positions.

Business program >>

R-BEAUTY 2025 is not just a business event, but a cultural space where traditions, trends and brands come to life. This is where the Russian beauty industry reveals its identity through products, fragrances, textures and symbols, creating deep emotional contact with the audience.

Register online to attend the exhibition.

Get a ticket >>

See you April 22 through 24 at Crocus Expo!

  • 22.04.2025

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