Post-Event summary of the Moscow International Optical Fair (MIOF)
The main event of the Russian eyewear industry – the 36th Moscow International Optical Fair (MIOF) – was held at Crocus Expo from February 18 to 20, 2025.
Every six months MIOF gathers distributors, wholesale suppliers of optical products and services that present new products, solutions and technologies to representatives of optical retail stores.
MIOF exhibitors are companies that form the foundation of the optical industry, and new names, brands for which the Exhibition is a good way to make a name for themselves.
Among loyal exhibitors are: Alhemer Optik, Morel, Avvita, Einar Group, Rearden, OpticDesignLab, HTC Rus, Vesta-Optics, Medstar, Baby Opt Group, InterOptic-Service, Dr. Stormoff and others.
Debutants of February MIOF: Belle frog, BEABA, Bro corp., Goggla, Lumar Ardo, AIMIDO, Seaview, Crossover, Market Optics for Business.
One of the important achievements of MIOF is the return of the Marcolin brand! Marcolin presented the bestsellers of the well-known brands GUESS, MAX MARA, MAX&CO and MCM, Ic!Berlin.
Fashion Showcase is a special section of MIOF presenting the most trendy shapes, colors, design solutions, the best materials and technologies in the production of glasses and frames for the upcoming season.
EXENZA, Lumar Ardo, Morel Rus, OpticDesignLab, Alkhemer Optik, Burma, Kalita, Medstar, OptikMarket+, Optika Euro, Riarden, Escont-Optika showed their models at the Fashion Showcase in February.
A Business and Educational forum dedicated to professional issues of ophthalmology and business topics is an integral part of MIOF. During the February forum much attention was paid to spectacle and contact lenses. Participants of the forum listened to reports on the following topics: biometric lenses B.I.G. Norm from Rodenstock, new contact lenses from Oasis, prismatic correction with Essilor® Stellest® lenses, new products BBGR 2025, MiYOSMART from Lens Hoya Rus, as well as on the clinical study of children's defocus lens Cryol Focus Plus in Russia.
Ophthalmologists and vision experts raised important issues of eye diseases. Thus, the discussion touched upon the peculiarities of examination and prescription of correction for hyperopia and binocular disorders.
The forum participants discussed the issues of registration of medical devices, customization and increasing sales in optics, staff training.
This year the program of the business and educational forum included a separate section on education organized by the FSBI DPO VUNMC of the Ministry of Health of Russia and V.B. Batrakova - President of the MOO SOMOO, competence manager Medical Optics, owner of Veronika Batrakova Family Optics. The participants of the education section talked about the prospects of development of secondary professional medical and pharmaceutical education, the demand for medical optometrists, current issues of training and accreditation of specialists in the field of medical optics and other important topics of professional training in optics.
On February 19, in the banquet hall of the Fusion restaurant located in Crocus City Mall, the awarding ceremony of the National Optical Industry Award Golden Lorgnette took place.
The best representatives of the optical market who have made the greatest contribution to the development of the optical industry in 2024 received Golden Lorgnette prizes.
The 37th Moscow International Optical Fair (MIOF) will be held at Crocus Expo from September 24 to 26.
See you at Crocus Expo!
- 27.03.2025
