Results of the International promotion and advertising technologies festival ProMediaTech
The International promotion and advertising technologies festival ProMediaTech was held January 15 and 16, 2025 at Crocus Expo.
More than 170 companies from Russia, Italy, Austria, Belgium, UAE, Germany, Turkey and Azerbaijan presented advanced solutions in stand design, digital marketing, interactive technologies and souvenirs within the exposition which comprised 8 000 square meters. The number of visitors exceeded 5 000.
The ProMediaTech festival is not only a kaleidoscope of bright exhibition ideas, but also an opportunity to obtain expert recommendations in the field of marketing, digital and event industry.
The business program has again become a place for networking, communication, exchange of views and trends, discussion of the main directions of the industry development.
Among the central themes are the impact of artificial intelligence on marketing, the use of neural networks in SEO and personalized advertising, and new approaches to gamification aiming to attract audiences. Participants learned about 12 digital sales triggers, methods for conversion increasing through neural marketing, and how CPA marketing can reduce advertising costs. The prospects for reputational marketing and PR in 2025 were also considered.
Sessions on sales automation, the introduction of omnichannel loyalty programs and new traffic analysis tools for entrepreneurs were of particular interest. Experts shared cases on strategic marketing in B2B and B2C, showing real examples of company growth due to digital technologies.
A separate block of the program was devoted to technologies and creativity in the event industry. The speakers discussed how multimedia content increases audience involvement, what technologies will make events memorable, and how to create an exposition that attracts visitors and increases sales. Particular attention was paid to the correct organization of interaction with customers and agencies, as well as issues of effective management of event teams.
The business program was attended by representatives of large communication and digital agencies, entrepreneurs, marketing strategists, PR and reputation management specialists, e-commerce managers and creative companies. Certified mentors and experts from leading educational and consulting centers, heads of agencies with many years of experience in the field of branding, B2B communications and digital promotion were among the speakers.
ProMediaTech 2025 festival has reaffirmed its status as the main event for marketing, advertising and exhibition industry professionals. The event has become a powerful platform for sharing experiences, finding new business solutions and networking, helping participants adapt to a rapidly changing market.
See you at Crocus Expo!
- 05.03.2025
