Results of the International specialized pet goods exhibition ParkZoo 2024
The International specialized pet goods exhibition ParkZoo 2024, one of the largest events of national zoo industry, was held September 25 through 27 at Crocus Expo.
337 companies producing goods for pets were registered for the exhibition. The exhibition was visited by more than 13 500 people, almost half of them (47.2%) came to the event for the first time.
The exhibitors and guests were interested in the Records Zone, where a fragment of the world's tallest claw scratching posts tower (its full height is 12.77 meters) and a bag of food with a record weight of more than 400 kg were on display.
However, the most popular place at the exhibition was the New Products Showcase, where more than 200 exhibits were presented, 140 of which were Russian developments. Especially many new products were among dog and cat food.
ParkZoo 2024 showed that the Russian pet business is coping with the challenges, in particular, with the task of import substitution. Our country is producing more and more diets, fillers, veterinary drugs and other important pet products. The desire for personalization and premiumization of products is very noticeable - manufacturers are trying to create products that meet the needs of different categories of pets: from young to old, from active to sedentary, from healthy to those with special needs. In addition, manufacturers and distributors are attentive to changes in consumer behavior and understand that owners want to provide their pets with the best, so they pay special attention to the environmental friendliness and ethics of the products they offer.
At «ParkZoo 2024», among all pet products presented, dog and cat food was the most popular - 12.8%, as well as pet treats - 9.8%. Pet care products accounted for 8.2%, accessories - 8.1%, veterinary medicines - 7.1%, bird and rodent food - 6.9%, toilet fillers - 6.6%.
The exhibition caused a great emotional upsurge. Employees of the exhibiting companies and visitors were happy to renew old acquaintances and make new ones. At the stands there were photo zones where everyone could take pictures and post them on social networks. The co-working area was buzzing with life: participants and guests of ParkZoo used the opportunity to work in comfortable conditions, discuss development prospects, agree on joint projects and so on.
The stands of many exhibitors were real works of modern art. They reflected the mission and objectives of pet product manufacturers, conveying certain messages and ideas.
Companies from China occupied an entire hall this year. Many of them have placed advertisements on their stands looking for distributors, so perhaps in the future there will be even more diverse Chinese-made goods on the Russian market. Among the products there were many toys and clothes for pets - both practical, for warmth and dryness, and dressy, including carnival and New Year outfits. The guests of the exhibition were also interested in “exercise equipment” for cats and cats, in particular, running wheels of various sizes.
The business program of the exhibition was also very popular. Many participants attended the PROZooRetail conference, the 13th Grooming Festival and a business conference by the grooming company Milord. Special interest was aroused by the panel discussion Honest Mark. Challenges and New Opportunities, dedicated to labeling of feed and veterinary drugs.
The next edition of ParkZoo will be held September 24 through 26, 2025.
See you at Crocus Expo!
- 02.12.2024
