The 30th International travel and hospitality show MITT 2024 post show report

The 30th International travel and hospitality show MITT, an international platform for countries, regions and companies from Russia and the world to present their travel & hospitality products and services on the Russian market, was held March 19 through 21 at Crocus Expo.

This year's event broke another record, with more than 16 000 people visiting MIIT 2024 over the three days of the show. 909 companies from 29 countries participated in the show. Among them were delegations from Russian regions and foreign countries, leading tour operators and travel agents, hotel chains, carriers, MICE agencies and online booking systems, caravanners and other industry participants.

58 Russian regions and 29 countries worldwide were presented within the exposition. All of them are actively creating and developing traveller-friendly infrastructure and stimulating new types of tourism - from ski and health tourism to event and author tourism.

Foreign exhibitors also introduced visitors to the wide range of leisure options and national flavours: Uzbekistan, Tajikistan, Sri Lanka and others. UAE (Abu Dhabi) became the participant for the first time. After a long break China, Egypt, Jordan, Venezuela returned to MITT. Regular foreign participants like Türkiye, Azerbaijan, Cuba, Belarus, Thailand and others presented a bright and colourful exposition.

Ministry of Tourism, Government of India participated at MITT Moscow, one of the important global travel exhibitions, to showcase varied tourism products and series of transformative experiences for travellers to India under the theme ‘Incredible India!’. 

Over the three days of the show, there were 25 multi-format events attended by 250 leading speakers and opinion leaders from the tourism and hospitality industry. Government and business representatives met to discuss the issues and prospects facing the industry. 3 748 unique visitors (+3% to 2023) attended business programme events.

The key event of the MITT 2024 conference programme was the IV Tourism and Hospitality Industry Leaders Forum. The discussion focused on the trends that will shape the industry in the future. The forum was co-organised by the Association of Health Tourism and Corporate Health, the Nationwide Association of Motor Tourism and Caravanning, the Glamping Association and others.

During the trend session "Tourism 2024: Industry Development Trends and Seasonal Prospects through the Eyes of Leaders", representatives of the top management of major tour operators and travel agency networks: Anex Tour, Fun&Sun, ICS Travel,, etc. shared their forecasts for the season with MITT participants. The event was organised by the Russian Union of Travel Industry.

One of the most noteworthy events of the exhibition was the federal conference "Sustainable Development Strategy in an Unstable World: Tourism and Hospitality". The event brought together representatives of 15 specialised committees and 5 online participants, including the Russian Geographical Society, which is directly involved in the development of a tourism sustainability ranking.

The MITT Travel Start competition, dedicated to the best startups in the tourism industry in Russia, was held within the frames of the show. It allows you to highlight new Russian projects with great potential and celebrate the best of them. The key event of the final day of MITT 2024 was the Exhibitor Awards Ceremony held in the Grand Arena on 21 March.

The 31st International travel and hospitality show MITT 2025 will be held March 18 through 20, 2025.

See you at Crocus Expo!

  • 07.05.2024

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