The International festival of promotion and advertising technologies ProMediaTech post show report

The 15th Anniversary International festival of promotion and advertising technologies ProMediaTech, the leading expo event for the industry professionals in EXPO, EVENT and PROMO, MICE, e-commerce and digital marketing in Russia, was held January 25 and 26, 2024 at Crocus Expo.

The Russian Union of Industrialists and Entrepreneurs, the Russian Union of Exhibitions and Fairs, the Union of Exhibition Contractors SRO, the National Association of Event Organizers and the National Congress Bureau rendered active support to the event.

The event was held under the patronage of the Chamber of Industry and Trade of the Russian Federation.

The latest developments in the field of business promotion and organization of events were presented in 2024 on the exposition comprising 8 000 sq. m. More than 150 companies from Russia, Italy, Austria, Belgium, UAE, Germany, Turkey and Azerbaijan shared their fresh ideas and innovative solutions in the field of design, construction of exclusive stands and layout of expo spaces and presented the most current technologies and modern materials, multimedia facilitation and interactive programs.

Traditionally, the festival was accompanied by a topical and dense business program. Five conferences in the field of B2B marketing and advertising, sales, business development and management, design were held within the frames of the ProMediaTech business program.

More than 100 speakers, expert practitioners shared successful cases and gave current advice on the development and promotion of business in modern realities.

The third Russian contest of young designers ProDesign.Junior became an interesting event for the attendees. More than 700 contestants from all regions of Russia participated in the contest.

The contest is held aiming to support and promote young specialists from 14 to 35 years old, popularize the profession of designer and architect, as well as to exchange experience with leaders of the creative industry.

Over 5,000 visitors attended the ProMediaTech festival: leading contracting companies for buildup and equipping of stands, forums and events of all sizes, manufacturers and suppliers of materials and equipment, marketers, event managers, PR specialists, brand managers, designers, architects, SMM specialists, digital marketers.

The specialists got acquainted with effective sales methods, proven marketing tools, the latest trends and the latest technologies for a company promotion.

The format of the festival allows to solve all the necessary business problems: hold business meetings and negotiations, establish professional ties, find new contacts and conclude profitable contracts.

See you at Crocus Expo!

  • 24.04.2024

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