Results of International exhibitions Kids Russia 2024 and Licensing World Russia 2024

The 18th International specialized exhibition KIDS RUSSIA 2024, the leading spring professional exhibition of children's goods, and the International exhibition Licensing World Russia 2024 were held February 27through 29 at Crocus Expo.

126 companies from Russia, China, Iran, Turkey, Uzbekistan and the USA took part in the Kids Russia and Licensing World Russia exhibitions, displaying more than 10 000 Russian and international brands in 14 product groups.

Professional events united 19 countries of the world and 71 regions of the Russian Federation: in three days the exhibition was visited by 4 225 Russian and international guests and market participants for children's goods, key players in the Russian licensing market, manufacturers, suppliers, distributors, copyright holders, representatives of licensing agencies and the retail community.

Goods and toys for newborn and babies, soft toys and dolls, electronics and multimedia games, mechanical and interactive toys, educational and board games, children’s clothes and shoes, creativity and design, goods for outdoor activities and sports, goods for health and child safety were of special interest among the visitors.

Multidisciplinary international companies from Uzbekistan, Turkey and China, uniting two global areas at once: goods and services for children and the production of children's clothing, knitwear and textiles, were displayed by the exhibitors of Kids Russia and Licensing World Russia for the first time.

The signing of partnership agreements between the Association of Enterprises of Children's Goods Industry (AIDT) and the associations of children's goods and toys in Iran and Uzbekistan became an important event for the development of the industry working in the interests of childhood.

The special exposition Games Center, where manufacturers and suppliers of board games presented their new products and innovative developments and also shared practical sales cases with interested visitors, was a new thematic zone at the exhibitions.

Traditionally held business and educational events enjoy the constant attention of guests, participants and buyers. 32 experts and over 340 guests discussed the prospects and trends in the development of the market for children's and licensed goods, retail and marketplaces, safe goods and brands for children, the impact of television content on successful sales, the development of international sales in the CIS countries, certification and labeling of children's goods, creative digital technologies, new animation projects, brands and franchises.

A dense and topical business program was traditionally held within the frames of the exhibition. LICENSING WORLD RUSSIA not only preserved and increased the achievements, key events and themes of previous forums, but also opened up new aspects of the licensed industry, taking into account the latest global trends and the high industry season.

The first licensing summit of the fashion industry in Russia - Licensing Fashion Day, where for the first time copyright holders, licensing agencies, top managers of fashion retail and marketplaces, manufacturers of clothing and footwear from Russia, Turkey and Uzbekistan gathered together became a significant event. Acquaintance, discussion of the prospects for cooperation and networking took place in an atmosphere of universal inspiration with presentations and shows of trend collections with licensed characters and heroes.

See you at Crocus Expo!

  • 18.04.2024

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