International Specialized Exhibition KIDS RUSSIA and Licensing World Russia presented the latest trends of the children’s goods market development

The International Specialized Exhibition Kids Russia and Licensing World Russia, the most promising and fast-growing exhibition of toys, children's products, hobbies, innovative technologies and leisure activities, were held February 28 through March 2 at Crocus Expo. 

110 companies from Russia, Belarus, Italy, Cyprus and China exhibited their goods and services within the joint exposition.

The exhibition was attended by 5627 visitors from 21 countries worldwide and 64 regions of Russia.

All major Russian industry leaders the market were at the International Specialized Exhibition KIDS RUSSIA. Once a year, in the spring, industry professionals from all regions of Russia, as well as from abroad, come to Moscow to the leading trade fair of games, toys and hobbies in Russia. The exhibition was focused exclusively on manufacturers and distributors of children's goods. Providing a unique combination of a huge range of products, targeted industry information and know-how, numerous opportunities for business communications The exhibition of children's products served as the ideal professional platform for business cooperation between companies engaged in the industry

Licensing World Russia exhibitors included copyright holders and licensing agencies who told how to make big profits using a popular character. Producers who had never worked with licensed images, images, heroes interested to learn about the intricacies of renting certain brands, and existing licensees were able to meet with their current and prospective partners.

Licensing World Russia 2023 exhibition is the effective platform for the presentation of brands, images, characters and increasing of their popularity among consumers - will be held under the motto "New look of your product", which aimed for target audience of manufacturers of consumer goods - existing and potential licensees.  

A dense and topical business program was traditionally held within the frames of the exhibitions.

Key events were:

  • The ABCs of Licensing became a great opportunity for Russian companies to learn about the basics of licensing. The ability for licensing professionals to update their market knowledge, to exchange experience and gain practical advice from experts. 

  • Licensing Center of offers and goods was an effective exhibition resource for presentation and promotion as characters, images, brands, suggested for rent, as well as various kinds of finished products, successfully produced by the licensees.

  • Screening Suite provided great opportunity to demonstrate how as teasers as well as clips for the film and television broadcasts, which would be launched in the near future or to spend an individual presentation of your company (open and closed).

Active preparation for events in 2024 is underway. The exact dates will be posted at official websites. Keep updated.

See you at Crocus Expo!

  • 20.03.2023

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