Trends and innovations of the industry will be displayed at the Moscow International Optical Fair (MIOF)
The 32nd Moscow International Optical Fair (MIOF), the meeting place of the leading distributors of global brands of medical optics and ophthalmology with representatives of wholesale and retail trade, will be held February 14 through 16 at Crocus Expo. The organizer of the project is Crocus Expo.
Participation in MIOF is an opportunity to get acquainted with trends and innovations in the industry in just three days, compare market offers, enter into mutually beneficial contracts and make a balanced decision on procurement for the upcoming season.
The exposition is segmented into the following sections: eyewear fashion (frames), glass and contact lenses, optical care products, diagnostic equipment, software for optician’s, various accessories, trade equipment for optician’s, specialized optical media and much more.
The Educational and Business Forum will form again an integral part of the MIOF exposition. To help all the professionals of the eye in the daily practice of their profession, to give them access to the latest research, the forum welcomes events of various formats: seminars, training courses, presentations and etc. Effective practices of increase in sales, optimization of work and increase in profitability of optician’ salons, methods of identification of customer needs in new eyewear products and the latest methods of patient’s examination will be presented to the audience. This area of knowledge and training offers professionals the information and experience they need today to understand the issues, changes in the sector and in the methods of correcting vision defects.
The IX Gala ceremony for the winners of the National Award in the optical industry Golden Lorgnette will be held February 14. The contest aims to consolidate and develop the national market of optical goods and services, to reveal and support leaders of the optical market of the country, to increase the level of awareness and to form favourable approach of end users to ophthalmology and optics, and, in general, to stimulate the development of business activity of national entrepreneurship. The organizers are MIOF management office and Market Assistant Group.
The attendance is free of charge after preliminary registration.
Get your ticket to the fair >>.
See you February 14 through 16 at Crocus Expo!
- 11.01.2023
