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Autumn edition announcement of the Day of Regional Retail

Sales Management during Turbulent Periods is the main theme of the autumn Day of Regional Retail which will take place September 13 within the frames of the 29th International industrial exhibition of non-food products HouseHold Expo autumn 2022. The project will be held September 13 through 15 at Crocus Expo.

The program features:

Section 1. Product. Sales. Promotion. System management in the changing world.

  • Changes in the market, what is going on with sales during the period of changes.

  • The main partners and production markets in the foreign economic activity of business.
  • Supply chains – where to focus our attention when moving your business from one country to another.

  • What rules of geopolitics will change the price and assortment offer for the Russian market.

Section 2. Range of suppliers or your brand and private label.

  • Rules for forming an assortment matrix during interruptions in the supply of goods. What is the state of the company and its business model during a private label development.

  • Brand development budget. What is assortment planning.

Section 3. Sales management in the Russian Federation and CIS countries.

  • What has changed from 2018 to 2022?

  • Emotional unification of online and offline spaces.

  • Manage traffic within your sales channels.

Section 4. Added sales: key strategic marketing tools.

  • What to pay attention to when developing an assortment for cross-selling.

  • How to take into account coordination of goods aiming to activate added sales.

  • Emotional commodity groups.

Participate in the Day of Regional Retail >>

See you at Crocus Expo in autumn 2022!

  • 21.06.2022

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