The anniversary 20th DairyTech exhibition has started its work
The anniversary 20th International exhibition of dairy and meat industry DairyTech, a leading business event displaying equipment and technologies for livestock farming, dairy and meat production, has been opened today January 25, 2022 at Crocus Expo. The exhibition is supported by the Ministry of Agriculture of the Russian Federation. The conference Branding and Rebranding will take place within the frames of the exhibition.
DairyTech has been a unique platform for dairy industry professionals for many years. There, one can get acquainted with different equipment and production technologies from leading Russian and foreign manufacturers, and to discuss the development of the industry.
About 200 companies from 16 countries like Turkey, Italy, France, Germany, Belarus, Poland, the Netherlands, and others will take part in DairyTech 2022. Among the exhibitors, there will be leading manufacturers and suppliers of equipment for milk and dairy production. Compared to 2021, the number of exhibitors doubled.
Business programme
DairyTech will feature a three-day business program, designed for highlighting key issues in the dairy industry. 13 thematic events, including seminars, sessions, conferences, and competition, will be held at the exhibition. The business program is dedicated for specialists, managers, engineers, technologists, and marketers of the dairy industry. The speakers will be representatives of Soyuzmoloko, Ozon Express, X5 Retail Group, Danone, EkoNiva, Molvest, and others.
Key events:
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At the plenary session on digital labeling, experts will discuss the results of the implementation of mandatory labeling in 2021, the impact of labeling on the economics of dairy production, and the start of the withdrawal of products from in retail. The representatives of the Ministry of Agriculture of the Russian Federation and the Ministry of Industry and Trade of the Russian Federation will take part in the event. The session will be supported by the National Union of Milk Producers (Soyuzmoloko).
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On 25 January, the seminar Food Ingredients in Dairy and Raw Materials Processing Technologies: Trends and Regulation will take place. Speakers will talk about R&D solutions for reducing salt, sugar and fat in dairy products, and scientific rationale in nutrition. The event will be held with the support of the Union of Food Ingredients Producers.
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The Branding and Rebranding Conference is one of the key events of the second day of DairyTech. The conference is designed to share experience of milk processors in branding, product rebranding, and communication with consumers. The representatives of Ozon, Unagrande Company, Tula Dairy Plant, and Perekrestok will talk about the 2022 trends in dairy product packaging and the specifics of the industry’s communication with Generation Z.
- During the round table Eco-Agenda and Milk issues of environmental legislation, recycling and processing of whey will be discussed.
The Dairy Industry Innovation Competition, an annual event designed to identify innovative developments, support brands and develop business, returned to the exhibition program. The winners will be awarded in the following categories: “Equipment for milk and dairy production”, “Packaging, filling and bottling equipment”, and “Digital technologies in dairy production”. MoldLAB, UVMILK, APS Group, MEGA ProfiLine, Ecolean, SIG Combiblock, ComLine and Lambumiz will demonstrate their latest developments.
The art zone, organized with CowParade, will become a true decoration of the exhibition. CowParade is an international art project, an example of contemporary art that visited 300 million people in 32 countries.
See you at Crocus Expo 25—27 January, 2022!
- 25.01.2022
