Meeting place for beauty industry professionals at InterCHARM 2021
The 28th International perfumery and cosmetics exhibition InterCHARM has been opened today December 8, 2021 at Crocus Expo. InterCHARM is the largest event of the perfumery and cosmetics market in Russia, the CIS and Eastern Europe that brings together all the beauty industry sections. Here the trends are born and the main directions of industry development for the coming years are determined.
INTERCHARM projects unite thousands of beauty industry professionals, representatives of beauty business and just cosmetics lovers. Providing an extensive selection of manufacturing companies and distributors, INTERCHARM gives you the opportunity to get acquainted with the latest products and a huge assortment of the perfumery and cosmetics market.
Within 4 days of InterCHARM the future trends of the beauty industry are set - the foundation of the trading variety, beauty salons and industry professionals offers for the coming year. Rich exposition, presented at more than 900 stands, allows you to solve any problems of a beautiful business, hold negotiations on supplies and determine new paths for business development.
In addition, each project has its rich and inspiring program that allow you to learn key trends in the beauty industry, be inspired by fresh ideas, and improve your professional knowledge and skills. An excellent piece of news for the visitors – the admittance ticket to the exhibition will be valid for admittance to the events of the program for the specialists of the beauty industry including various master classes and public talks.
Experienced professionals of nail service, hairdressing, cosmetology, aesthetic medicine, salon business experts, production and distribution of professional cosmetics and equipment for beauty salons together with top managers of global corporations will share with you useful tips and insights about the industry and news.
Each professional will have an opportunity to find suitable master classes or conferences. Daily non-stop master classes with demonstrations of brands features, details and advantages, showcases of equipment and technologies, educational programs are within the program. Experts of beauty industry, salon business, clinics and manufacturers of professional cosmetics and equipment will discuss the business specifics, share interesting cases, secrets of work in the beauty market and help to set a vector for business development.
Key events:
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Cosmetics in Russia: Analytical Business Conference. The conference covers the analytics and trends of the key aspects of perfumery and cosmetic market: trends and economic data, growth prospects. The conference is created for retailers and cosmetics manufacturers.
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InterCHARM Conference on Aesthetic Cosmetology. Conference program for cosmetologists. The agenda is around modern approaches to non-injectable procedures, trends in professional cosmetology products, formulations and the use of active ingredients.
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Beauty Fair Japan 2021*Hybrid. The project is the partner's event that represents innovative Japanese brands of cosmetic companies for the Russian professional and home care market.
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Awarding Ceremony of the All-Russian Competition of Beauty Professionals Beauty Team of Russia. Awarding ceremony for the winners of the final voting of the "Beauty Team of Russia" competition. Best Hairdresser, Best Makeup Artist and Best Nail Artist will get their Award Trophies on the InterCHARM stage!
Master classes, public talks and selfie sessions with celebrity makeup artists, stylists, nail artists, well-known speakers and beauty editors and blogs on beauty trends will be held daily.
See you at Crocus Expo December 8 through 11, 2021!
- 08.12.2021
