Business program of the International exhibition HouseHold Expo autumn 2021 has been posted
More than 40 events of the business program within the frames of the International specialized exhibition of non-food products, kitchenware, gifts, household goods, goods for country life, professional and household chemistry HouseHold Expo autumn 2021 will be held September 14 through 16, 2021 at Crocus Expo.
The business program includes analytical reports about the market from research companies and official regulatory authorities, workshops, educational seminars and presentation of future trends, presentations from exhibition participants.
Business program:
DAY OF REGIONAL RETAIL
Goods for home sales. Strategies and tactics
Organizers: Retail.ru, Mayer GC
Questions for discussion:
- Nonfood retail change due to coronavirus. Trends.
- Household goods range development, new needs of customers and consumption models, what demands will be in 2022.
- Partnership with marketplaces, future of offline retail.
- Efficiency of retail interaction with suppliers, private label relevance, fight of brands and private labels.
Key topics of presentations
- Key trends of byers’ behavior. Market of household goods: points of growth and communication
- Tableware segment: choices of buyers and opportunities of sellers
- Trends of buyers’ behavior in goods for cleaning. How COVID-19 affected buyers.
- Consumption situation as growth driver of household category
- Formula of improvement of retail format of HouseHold
- What do suppliers believe in and what client really requires
- How to negotiate with retail chains
Workshops on design, merchandising, window dressing IMPROVE YOUR HARD SKILLS WITH MARKET PROFESSIONALS
Organizer:
- Workshop ‘How to make selling New Year’s showcase’
- Workshop ‘Colorist’s lifehacks: how to create flawless shop windows and marketplaces’
- Workshop ‘Law and rules of selling showcases’
DIGITAL MARKETING DAY
How not to get lost in the endless tide of Internet advertisement
Orginizer: Ingate
- Analytic panel. Trends in Internet marketing of HouseHold industry 2021 – 2022.
- Website sales funnel: from the formation of need to purchase and repeated requests.
- Cases. Experience of the major Household industry companies in using of Internet Advertisement for solving tasks.
- Workshops and discussions: new media, marketplaces, digital strategies and many other.
Section on Branding HOW TO INCREASE SALES TWICE USING THE POWER OF A BRAND. SUCCESS SECRETS FROM THE LEADING EXPERTS ON BRANDING
Organizer of the Section: Association of branding companies of Russia
- How to sell more thanks to the seasonal offer’ (limited New Year’s collections of brands)?
- How to create successful brands in HouseHold format and multiply sales? Newest methods of brand developing
- Package. How to lose out the customer
- What is your power, brand? How to achieve success and increase brand awareness
- Unique corporate souvenirs or how to really surprise your clients
- How to increase repeated sales of a brand
See you at Crocus Expo in September 14 through 16, 2021!
- 06.08.2021
