Premiere at Crocus Expo in spring 2022: Moscow International industrial show Furniture HUB
The first International industrial show Furniture HUB will be held May 26 through 29, 2022 at Crocus Expo and will incorporate on the same platform representatives of all segments of the furniture and interior market. The format of the event is aimed at both the B2B and the B2C audience.
The organizer of the project is Crocus Expo, the expo venue which ranks at the top among expo centers of Russia and Eastern Europe, and Mebelny Biznes magazine, an influential periodical of high profile about furniture and related business.
The exhibition will bring together furniture manufacturers, large trading operators, developers and sellers of trend materials, decorative coatings, fabrics, fittings and mechanisms. Leading players in the furniture market will present their new products that meet the highest requirements of potential customers.
A lot will be for the first time arranged for participants and attendees at Furniture HUB:
- a special platform for life style brands;
- stands of digital technologies developers for retail;
- trend zones representing the main design and consumer trends;
- satellite exhibition WOW! Kitchen which will bring together manufacturers of kitchen furniture, appliances, tableware and accessories;
- presentations of innovative products;
- a program of creative actions and quests.
According to Daria Polozkova, Director of the Furniture HUB trade show, the key difference of Furniture HUB from other industry projects will be the audience.
“In addition to professionals, we expect also end customers at our trade show - those who influence the success and profitability of each furniture factory, each trading company, each supplier of components and materials. Furniture HUB will provide exhibitors with a unique opportunity to showcase exclusive novelties and hits directly to customers.”
An extensive business program with participation of the most respected industry experts and representatives of younger generation of marketers, analysts, consultants will be offered to the B2B audience.
Taking into account the interests of exhibitors, the organizers of Furniture HUB invite metropolitan and regional designers and decorators interested in contacts with furniture makers. Another important area of Furniture HUB is the dialogue of furniture companies with developers of residential real estate. Residential complexes on a turnkey basis become more and more popular, and the exhibition is ready to promote dialogue between two related sectors.
“To give the industry guidelines for the development against the background of the market deep transformation is one of the key tasks of the Furniture HUB exhibition, - notes Irina Fadeeva, editor of the Mebelny Biznes magazine. - Demand for innovative types of furniture and interior solutions, introduction of online technologies and digital marketing into business, provision of a "fast" logistics service, shift in consumption pattern to democratic price segments - all these are challenges that the furniture industry is facing today to respond to. Furniture HUB will be a platform that will allow market participants to compare notes, eyewitness the achievements of the leaders, and get incentives for further movement forward. "
A series of business activities in mini-formats have been planned in the run up to Furniture HUB 2022 (breakfast meetings, debating clubs, action presentations of future trend zones, meetings of future participants on the Crocus Expo platform and much more). These events will be held under the auspices of Furniture HUB in preparation for the exhibition and will receive wide coverage in the media space. Their schedule and business agenda are currently being compiled.
The admittance to the trade fair for the specialists will be available May 26 and 27, for the general public May 28 and 29.
For details please refer to the official website of the project at mebel-hub.ru
See you at Crocus Expo!
- 02.08.2021
