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Premieres and novelties of household goods at Household Expo!

HouseHold Expo, ChemiCos and ChemiCos Beauty, Christmas Box. Podarki and Stylish Home. Gifts will be held September 14 through 16, 2021 at Crocus Expo. The international industrial exhibition HouseHold Expo is the only B2B exhibition on the territory of Russia which best represents the Russian market of non-food products, household goods, goods for country life, gifts and interior objects.

HouseHold Expo is the biggest and the only specialised exhibition of non-food products, kitchenware, gifts, household goods, goods for country life, professional and household chemistry on the Russian market. The Association of the German Trade Fair Industry (AUMA) characterizes HouseHold Expo as the most efficient exposition of household goods on the territory of Russia.

For the first time within the framework of HouseHold Expo autumn International exhbiition, Ingate Company will organise a series of TED-style talks to be delivered by representatives of the biggest Internet agencies.

Today the key topics of the programme are being developed. Draft topics:

  1. Analytical panel. Internet marketing trends of the household segment in 2021-2022.
  2. Website sales funnel: from the stage of creating a demand to purchases and repeat purchases.
  3. Experience of the biggest household companies using the tools of Internet advertising to solve their tasks.Кейсы.
  4. Workshops and discussions: new media, marketplaces, digital strategies and much more.

The business programme of the exhibitions will also include:

  • Day of Regional Retail
  • Effective sales cases
  • Conferences on branding, design and merchandising
  • Day of Digital Marketing
  • Business meetings with retail chain representatives and private label managers
  • Special events for the technologists of manufacturing companies and HoReCa representatives within the framework of ChemiCos

Contests:

  • 4th International contest in the sphere of household goods HouseHold Russia Award-2021
  • Contest “The best design and layout in a home goods store” – contest for designers, decorators and merchandisers of retail chains, stores and studios

Specialists of the industry are invited to participate in the projects >>

See you at Crocus Expo!

  • 31.05.2021

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