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INTERCHARM Professional has opened doors for the visitors

The 20th anniversary International exhibition InterCHARM Professional, the largest in Russia and the CIS countries specialized event for professionals of the beauty industry and salon business, has been opened today April 22 at Crocus Expo.

The exhibition is the largest in Russia and the CIS specialized exhibition for beauty professionals and beauty salon business, which combines exposition of domestic and foreign developments in the fields of professional cosmetics and cosmetology, nail service, hairdressing, dermatology, aesthetic medicine, trichology, podiatry and permanent makeup, and a professional program – conferences, workshops and championships. This is one of the Russia's most known beauty shows under INTERCHARM brand. INTERCHARM Professional is an annual must-attend event for professional dialogue between manufacturers, distributors, business owners and industry professionals.

200 companies display their products and services within the frames of the spring exposition. INTERCHARM Professional 2021 is a professional community where experts, brands and managers of beauty businesses meet and opportunities for local and global partnerships in a sustainably growing market are discussed.

INTERCHARM Professional features an extensive business and show program. It stimulates visitors and exhibitors’ interest, helps to unveil the market opportunities and sets trends in the beauty industry for the year coming. Program includes the following events:

Cosmetology congress InterCHARM Med will be traditionally held at the project. Congress program was developed by practicing experts exclusively for cosmetologists with higher medical education and focuses on the most significant and important questions of professional cosmetology, thread lifting techniques and upcoming trends.

Daily non-stop master classes with demonstrations of brands features, details and advantages, showcases of equipment and technologies, educational programs are scheduled during all show days at exhibitors’ stands.

Conference Business cases for top managers of beauty salons and clinics is awaiting its attendees. The conference is a business platform where famous top managers of leading beauty salons and clinics share real cases and secrets of success in various aspects of their businesses: finance, staff, advertising, loyalty, services and the image of the leader.

Prof Beauty Brand Forum on distribution trends and development of professional cosmetics brands will surely attract managers, brand managers, commercial and new business managers, marketers of brand representative companies, distributors and manufacturers of professional cosmetics.

Specialists are encouraged to attend various presentations from the leading brands, talk about advantages of certain products and tools. Speakers will present various innovations from other countries and cover many topical issues.

The exhibition will run till April 24, 2021.

Tickets are available at the project’s website >>

See you at Crocus Expo!

  • 22.04.2021

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