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InterCHARM 2020: the main event for professionals of the beauty industry

The 27th International exhibition of perfumery and cosmetics InterCHARM 2020, the largest branch event in Russia, the CIS and Eastern Europe, has been opened today October 28, 2020 in Crocus Expo.

InterCHARM is a unique opportunity to get acquainted with current trends in the beauty industry, take part in workshops, solve business problems, listen to the opinions of beauty experts, learn more about the latest solutions and production technologies from around the world, determine the paths of business development, and fully experience the atmosphere of beauty. The project brings together all the beauty industry sections. Here the trends are born and the main directions of industry development for the coming years are determined.

Every year InterCHARM in Moscow demonstrates the latest developments of well-known and completely new Russian and foreign manufacturers and distributors of perfumery and cosmetics, tools and equipment for cosmetology, aesthetic medicine, hairdressing, visage, nail service, massage, as well as technologies for the beauty-salon business, ingredients and packaging for cosmetic products.

Thousands of professionals learn the specifics of their profession, current trends, gain new skills, while beauty business representatives discover new vectors of development for themselves and their companies. Specialized InterCHARM program includes numerous events for industry professionals of any profile.

Analytical conference "Cosmetics in Russia" (Retail Connect) will bring together manufacturers and retailers specializing in cosmetics, perfumery, personal care and home care products. For 2 days, the program will cover the biggest issues relevant to retail market. The first day of the program will be focused on the main trends and changes in retail market. The second day will highlight features of product promotion in retail. After the conference, there is a possibility to join a series of personal Matchmaking meetings between retailers and manufacturers, which help to find new partners and discuss the details of future partnership in the comfortable business space of the exhibition.

Congress for cosmetologists with higher medical education InterCHARM Med will highlight the most actual and relevant issues of aesthetic medicine.

During 4 days on the main stage, there will be InterCHARM Master Classes and Public Talks. Guests will see the performances of celebrity makeup artists, lash and brow masters, hair stylists and nail masters. Meanwhile beauty editors and bloggers will discuss about beauty, fashion, style and the development of the industry.

Permanent makeup artists will discover new technics and current trends from the experts at InterCHARM Permanent Makeup Master Classes.

Executives will be interested to visit popular conference "Business cases for beauty salons and clinics management". Market experts and owners of beauty businesses will share the experience, solutions and tips for business development during the crisis related to COVID-19.

Business forum "Building a beauty brand" will help marketing professionals, owners and managers to find out new ways of creation and promotion of perfumery and cosmetics brands.

Round table "The market of professional cosmetics" will bring together the owners of professional cosmetics store chains to discuss how to distribute products, the ways to attract clients, to make the store more profitable and other important industry issues.

InterCHARM Premium is a special program for top management of Russian beauty salons and clinics. Authorized managers are given numerous exclusive privileges not only during INTERCHARM shows, but get personalized offers from partners throughout the year.

InterCHARM Mentorship is a unique educational program to support young Russian specialists in cosmetology and aesthetic medicine. Participants get acquainted with the latest trends in cosmetology and aesthetic medicine, new products and techniques.

The program is designed for educational institutions located and registered in Russia, with a valid licence for educational activities under the "Cosmetology"  program (576 and / or 144 hours).

E-tickets are available at the official website of the trade fair >>


See you in Crocus Expo!

  • 28.10.2020

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