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MICHELIN is the General Sponsor of the Moscow Autosalon 2012

MICHELIN company, one of the worldwide leading tyre producers, will be the General Sponsor of the Moscow International Automobile Salon 2012.

It should be noted that the history of MICHELIN trade mark in Russia dates back to the First International automobile exhibition held May 12 through June 4, 1907 in the Mikhailovsky Manege (St.-Petersburg). Then the absolute winner of the First international race in Russia became Doares racer on Dietrich with Michelin tyres and he won the imperial prize of 1500 roubles, the prize established by the committee of the exhibition and the St.-Petersburg Car Club. He made the race in 10 hours and 2 minutes (an obligatory 40-minute stop including). The record amazed the contemporaries because in 1907 it took 11 hours for the express train of the Nikolaev railway to travel from Moscow to St.-Petersburg.

And today 105 years after its appearance in the Russian market Michelin is going to produce quite an impression on the visitors of the motor show in Moscow presenting their stand with the latest innovative solutions of the tyre industry at the Moscow Autosalon 2012.

The MICHELIN Man may look like a marshmallow, but what he's selling is tires. Behind that fluffy white figure is one of the world's top tire manufacturers which produces more than 175 million tires annually for all kinds of vehicles. The majority of its sales are made from supplying replacement tires to the passenger car and truck markets. It is also a world leader in aircraft and earthmover tires. Michelin sells to both consumers and vehicle manufacturers.

Today MICHELIN Group is presented in more than 170 countries worldwide. There are 70 manufacture sites in 18 countries on five continents. MICHELIN was the first company to launch tyre production in Russia (Orekhovo-Zuev area, Moscow region). Among MICHELIN's numerous inventions, there is the removable tyre, the «pneurail » (a tyre for trains made to run on rails) and the radial tyre technology now used in modern "green tyres" that reduce fuel consumption. MICHELIN Group develops, makes and sells tyres for all kinds of motor machinery – planes, cars and trucks, bicycles, heavy duty and agricultural machinery, motorcycles and space shuttles. MICHELIN has long published two guidebook series, the Red Guides to hotels and restaurants, and the Green Guides for tourism. It now publishes several additional guides, as well as digital map and guide products. The city maps in both the Red and the Green guides are of high quality, and are linked to the smaller-scale road maps. MICHELIN publishes a variety of road maps, mostly of France but also of other European countries, Africa, Thailand and the United States. They have recently embarked in e-commerce selling MICHELIN maps and guides directly to the public. MICHELIN has made a number of innovations to tyres, including in 1946 the radial tyre (then known as the "X" tyre). In 1934, MICHELIN introduced a tyre which if punctured would run on a special tire with a foam lining, now known as a run-flat tyre (self-supporting type). Their latest innovation is Active Wheel (2008) which includes in-wheel electric motors and a motorised suspension to free up space in the front or rear of the vehicle. This model also eliminates the need for other notorious space hogs like transmissions and exhaust systems.

MICHELIN will display their latest novelties in summer and winter tyres segment – MICHELIN Primacy 3 and MICHELIN X-Ice 3 at the Moscow International Automobile Salon 2012. The tyres are designed to provide progressive, predictable cornering, letting you push your vehicle to the edges of its performance capabilities.

According to MICHELIN company

  • 25.01.2012

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