16th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
February 17-20, 2015
Crocus Expo IEC, Pavilion 3, hall 15
The 16th Moscow International Optical Fair (MIOF), the leading B2B project of the branch and the main business platform for the specialists of large Russian and foreign companies, will be held February 17 through 20, 2015 in the Crocus Expo International Exhibition Centre.
The trade fair provides the perfect platform from which to preview new products, evaluate market trends, and establish long-lasting and commercially profitable partnerships. Despite the dynamic changes taking place in Russia and the rapid growth of the sector, the show continues to complement and reflect the industry’s demand and is a promotional opportunity not to be missed.
120 companies from Russia (Moscow, St. Petersburg, Sevastopol, Simferopol, Republic of Bashkortostan, Vladimir, Vologda, Volgograd, Moscow, Novosibirsk and Rostov areas), the USA, Turkey and Belarus including key players of the optical branch market will participate in the trade fair.
The exposition sections of the 16th Moscow International Optical Fair traditionally cover the full range of optical products and relevant technological processes:
- Ready-to-wear corrective glasses;
- Sun glasses;
- Sports glasses;
- Frames for corrective glasses;
- Glass lenses;
- Contact lenses and lens care products;
- Cases and glass and lens care products, accessories;
- Ophthalmologic and optometric equipment;
- Software for glasses selection;
- Trade equipment for optician's;
- Specialized optics related media.
MIOF will comprise an exhibition of innovation projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency of the companies during the crisis, the companies’ technologies and solutions aimed at efficient use of resources. Participation in the trade fair is a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They will be well prepared to discuss business in the Russian market and to close a deal on-site.
The Awarding Ceremony for the winners of the first Russian Award in the optical industry Golden Lornette for achievements in the field of new technologies promotion, sight protection and professional service of the population will take place February 17. The prize was founded with official support of the Ministry for Healthcare of the Russian Federation.
The founders received applications for participation in the competition for the Award from all regions of Russia. The first meeting of expert council chose applicants in eight nominations: The Debut of the Year, The Advertizing Campaign of the Year, The Marketing Project of the Year – Wholesale Company, The Marketing Project of the Year – Retail Company, Innovation of the Year, Regional Chain of the Year, The National Trading Company and Salon of the Year. A winner company in nomination The Best MIOF-2015 Stand will be also defined among participants of the fair.
The sponsors and partners of the Award are Stormov company, Huvitz, Luxsottika RUS, Optic Market+ and Anastasia&Olga Kalashnikovy studio.
Official Opening Ceremony of the 16th Moscow International Optical Fair will take place February 17 at 12:00 p.m.
Ticket for the fair period will cost 250 RUB.
Press Service Crocus Expo IEC
Exhibition: The 16th MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
