InterCHARM Professional 2021 will be held in April at Crocus Expo

The International exhibition InterCHARM Professional, the largest in Russia and the CIS countries specialized event for professionals of the beauty industry and salon business, will be held April 22 through 24, 2021 at Crocus Expo.

The exhibition is the largest in Russia and the CIS specialized exhibition for beauty professionals and beauty salon business, which combines exposition of domestic and foreign developments in the fields of professional cosmetics and cosmetology, nail service, hairdressing, dermatology, aesthetic medicine, trichology, podiatry and permanent makeup, and a professional program – conferences, workshops and championships. This is one of the Russia's most known beauty shows under INTERCHARM brand. INTERCHARM Professional is an annual must-attend event for professional dialogue between manufacturers, distributors, business owners and industry professionals.

INTERCHARM Professional features an extensive business and show program. It stimulates visitors and exhibitors’ interest, helps to unveil the market opportunities and sets trends in the beauty industry for the year coming. Experts of beauty industry, salon business, clinics and manufacturers of professional cosmetics and equipment will discuss the business specifics, share interesting cases, secrets of work in the beauty market and help to set a vector for business development. Each professional will be able to find suitable master classes or conferences where experienced specialists and experts will share the latest techniques and industry trends and inspire everyone to achieve new heights. Program includes the following events:

Cosmetology congress InterCHARM Med

Congress program was developed by practicing experts exclusively for cosmetologists with higher medical education and focuses on the most significant and important questions of professional cosmetology, thread lifting techniques and upcoming trends.

InterCHARM Mentorship Specialized Tour

A unique program to support young Russian specialists in cosmetology and aesthetic medicine. Participants learn about the latest trends in cosmetology and aesthetic medicine, new products and treatments.

Prof Beauty Brand Forum on distribution trends and development of professional cosmetics brands

The forum was designed for managers, brand managers, commercial and new business managers, marketers of brand representative companies, distributors and manufacturers of professional cosmetics.

Conference Business cases for top managers of beauty salons and clinics

Conference for top managers of beauty salons and clinics, is a business platform where famous top managers of leading beauty salons and clinics share real cases and secrets of success in various aspects of their businesses: finance, staff, advertising, loyalty, services and the image of the leader.

Daily non-stop master classes with demonstrations of brands features, details and advantages, showcases of equipment and technologies, educational programs are scheduled during all show days at exhibitors’ stands.

Specialists are encouraged to attend various presentations from the leading brands, talk about advantages of certain products and tools. Speakers will present various innovations from other countries and cover many topical issues.

Tickets are available at the project’s website >>

See you at Crocus Expo!

  • 12.03.2021

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