DairyTech will open exhibition season at Crocus Expo
The 19th International exhibition Dairy and Meat Industry, a leading business event displaying equipment and technologies for livestock farming, dairy and meat production, will open the exhibition season at Crocus Expo and will be held January 26 through 29, 2021.
Every year DairyTech showcases over 200 Russian and international exhibitors from across the dairy industry. The event is actively supported by Russia’s Ministry of Agriculture. Over 5,000 professionals with purchasing power from dairy processing and dairy production businesses from 76 Russian regions and 38 countries, as well as representatives of government institutions attend DairyTech.
In the new season, DairyTech, as the first and only offline exhibition for the dairy industry, will showcase the full range of equipment for milk processing and dairy production in Russia. At the exhibition, managers and specialists of dairy enterprises, engineers and technologists, business owners, distributors, as well as representatives of government agencies from Moscow, regions of Russia and from abroad, will have a unique opportunity to restore long-term business contacts, negotiate with the industry regulators, find new partners and suppliers, and most importantly — to find the equipment required for production and achievement of the set plans in the lead-up to the high season.
Traditionally, DairyTech 2021 will be accompanied by a comprehensive business program with 9 events. Experienced and referential industry experts will take part in the events online and offline, including: Artyom Belov (Soyuzmoloko), Andrey Dalnov (Rosselkhozbank), Elena Kipeneva (Valio), Dmitry Krasnov (Agroexport), Alexander Shirinkin (Tula MK), Vera Mozgovaya (V-Brand), Taras Kozhanov (Sernur cheese plant), Yuri Vlasenko (PiR-PAK), Irina Makeeva (VNIMI), Elena Yurova (VNIMI), Yulia Eliseeva (Danone Russia), Yulia Izvekova (Lactalis, Franco-Russian Chamber of Commerce and Industry), representatives of retail (X5 Retail Group, retail chains Magnit, VkusVill, AUCHAN Retail Russia), analysts (Ipsos, Nielsen Russia, Euromonitor International, GfK Rus) — more than 50 speakers in total.
The presented cases will cover the following key topics:
- Digital labeling of dairy products;
- Key trends in the dairy industry, new niches and opportunities provided by the current market situation;
- Branding and rebranding as a tool to increase sales;
- Retail and dairy category management during the coronavirus crisis.
The traditional annual seminar on technical regulation will be held as part of the DairyTech 2021 business programme, and it will address key changes in legal acts and minimization of risks for dairy companies during the Covid-19 period. There will be Cheese Sessions
focusing on the consumer, assortment, distribution channels, and technology & production. Engineers, technical directors, and power engineers of dairy enterprises will be invited to participate in the 6th
Discussion Platform on Effective Dairy Solutions.
In addition, exhibitors will hold special events at their stands. In particular, on 26-28 January ATL will hold at its stand a number of master classes on working with the 4 TCSB Sensor test system and the Extenso multifunctional system.
For the full schedule of events in the business program, please refer to the exhibition website.
- 19.01.2021
