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Licensing World Russia will be held in Crocus Expo

Licensing World Russia, a project incorporating the leaders of licensing market worldwide, will be held February 11 through 13, 2020 in Crocus Expo. International specialized exhibition Licensing World Russia grows together with the popularity of licenses and expanding opportunities of various Russian and foreign brands rent for production of wide range of consumer goods.

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The exhibition will bring together players of the Russian and International licensing market: brand owners, international licensing agencies (seeking for the new sales channels), existing and potential licensees (seeking for the new opportunities for the development of their products). Licensing means the use of intellectual property objects in the production, design, advertisement of products and services. Licensing unites the interests of the owners of brands, manufacturers and retailers, allowing you to fully discover and expand the potential of the brand.

Licensing World Russia 2020 exhibition is the effective platform for the presentation of brands, images, characters and increasing of their popularity among consumers - will be held under the motto "New look of your product", which aimed for target audience of manufacturers of consumer goods - existing and potential licensees.

The calendar of events will offer ability for licensing professionals to update their market knowledge, to exchange experience and gain practical advice from experts. The ABCs of Licensing is great opportunity for Russian companies to learn about the basics of licensing: Brand philosophy; 10 commandments of licensing; Best practices, successful case studies; Licensing in various industries; Unique technique of the promotion of products with images of famous characters and new partners, new perspectives, lucrative contracts.

For detailed information about the calendar of events please refer to the show official website.

See you in Crocus Expo!

  • 12.02.2020

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