Successful online and offline tools for business
The anniversary edition of the International festival of promotion and advertising technologies ProMediaTech, one of the largest B2B event for specialists of the exhibition and event industry, retail segment, e-commerce and MICE in Russia and online and offline promotion, began its work in Crocus Expo.
In 2018 ProMediaTech is for the first time held under the patronage of the Chamber of Commerce and Industry of the Russian Federation.
ProMediaTech 2018 exposition comprising 8500 sq m of space present a full range of exhibition and advertising related services – from trends in exposition space building and up to online and offline brand promotion technologies.
Participants of the ProMediaTech 2018 official opening ceremony:
· Sergei Plugotarenko, Director of the Association of Electronic Communications (RAEC),
· Anna Tarasiuk, Deputy Director of the Department of Exhibition and Congress Activity of the Chamber of Commerce and Industry of the Russian Federation.
The speakers congratulated the festival with its 10th
anniversary and noted that such an anniversary was a big achievement for any event.
Anna Tarasiuk, Deputy Director of the Department of Exhibition and Congress Activity of the Chamber of Commerce and Industry, said at the opening ceremony that exhibition and congress activity played an important role in support of import substitution policy and such events were the tools for promotion of Russian products to foreign countries.
Internet technologies have penetrated practically all spheres of human life and therefore the efficiency of business promotion directly depends on successful interaction with the Network audience: marketing technologies sensitively react to tendencies of the advertizing sphere. The ProMediaTech 2018 exposition reflects current tendencies in the branch. The project incorporates 4 specialized conferences:
· #EXPOconf, exhibition business and exposition building;
· #ETDconf – MICE, IT, leads, sales (offline + online);
· #RETAILconf, innovative technologies and equipment in retail;
· #E-conf, technologies and novelties in e-commerce.
ProMediaTech provides the perfect platform for communication of representatives of promotion and sales technologies segment, companies builders of exhibition stands, producers of mobile and festival structures, advertising production companies, event-agencies and etc.
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