The 21st Moscow International Optical Fair: post release
21st MOSCOW INTERNATIONAL OPTICAL FAIR (MIOF)
The 21st Moscow International Optical Fair (MIOF), a significant event for the professionals of the optical industry which united about 4000 specialists, was held September 19 through 21 in Crocus Expo.
The project incorporated the leading distributors of world brands of medical optics, representatives of chain stores distributing optical products (wholesale and retail), experts in the field of optometry, ophthalmologists, experts in the field of protection of sight and representatives of specialized mass media.
95 companies from 12 regions of Russia (Moscow, St. Petersburg, the Moscow region, Vladimir, Volgograd, Kaluga, Nizhny Novgorod, Novosibirsk, Rostov, Tambov, Tomsk and Yaroslavl regions and the Republic of Crimea) and foreign countries (Italy, China, Belarus and others) displayed the latest developments in the sphere of optics and design trends of the forthcoming season on the platform of MIOF. Autumn 2017.
Visitors, representatives of wholesale and retail companies, ophthalmologists and businessmen, not only saw products and services offered by top players of the optical market (Marcolin-Rus, Optic Días, Inveco, Avvita, Megalopolis, Markisa Project, New Optica and many others), but got acquainted with MIOF debutants (Einar Group LTD, Franko Gaetano, Spunky studio, Optic System Trade, Optiland Eyewear, Opti-Tech, PRIOR Optika, Rebel EyeWear and Techno-Tape).
The Official opening ceremony of the 21st Moscow International Optical Fair took place September 19 at 12:00 p.m. The ceremony was presented by Serguei Egorychev, Director of Special exhibition projects Department. Participants of the ceremony:
* Herve Mercier and Alla Gorfil, owners of AlHeMer Оptic company;
* Dmitry Mitiukov, head of Abium company;
* And Elena Yakutina, Market Assistant Group Director general.
The scientific and practical conference on children's ophthalmology and optometry KIDS VISION which took place in Russia for the first time became the highlight of the MIOF business program. The main idea of the event is a charity program intended for children from underprovided families which need a difficult treatment and eye surgery. The conference was intended on the implementation of the following tasks: distribution of information on protection of children's vision, preventive measures and treatment of ophthalmologic diseases; rendering of charitable help to children from underprovided families which need a complicated eye treatment.
The fund raising was also intended for the opening of kids eye care offices, for charitable contribution to funds for support of children with ophthalmologic diseases, for creation and promotion of the National program of children sight protection. Funds for operational treatment had been transferred to the first patient Mischa Rozhevsky. Besides MOK Company, SAFILO CIS, Lenses Hoya Rus have prepared a batch of glasses with a photochromic film and blueblockers for children with an aniridia (a rare genetic pathology).
MIOF comprised an exhibition of innovative projects and technologies presented by the leading companies in this sector, a special platform for the equipment demonstration, and a conference for discussion of such issues as economic efficiency of the companies during the crisis, technologies and solutions aimed at efficient use of resources. Participation in the trade fair became a unique opportunity to present a company and products to a distinctly selected targeted audience of industry specialists. They were well prepared to discuss business in the Russian market and to close a deal on-site.
Fashion Showcase, a separate exposition section, demonstrated vividly the latest tendencies in the eyeglass fashion. Besides attendees of the Mirror. Trends in Optics Fashionable Season Spring-Summer of 2018 press conference were the first to see the latest collections from Avvita, AlHeMer Оptic, Lafont and Kering Group.
MIOF makes a powerful contribution to the improvement of specialists’ professional level, it acquaints with the most important achievements of the branch, demonstrates design tendencies, influences the formation of optical shops’ assortment, promotes establishment of new and strengthening of existing business contacts. It is a successful business platform for the conclusion of favorable contracts and establishment of perspective partnership.
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