The principal event of the beauty industry
Record-breaking InterCHARM – the 24th International Perfumery and Cosmetics Exhibition, #1 in Russia, CIS and Eastern Europe – runs with 1,174 exhibitors from 37 countries, being the largest in its 24-year history.
InterCHARM presents products and services of five key segments of the beauty industry in the main exposition, and reveals novelties of specific areas in special sections: perfumery and cosmetics, hairdressing, nail service, cosmetology, equipment, tools and services for beauty salons and spas. Special sections are as follows: natural and organic cosmetics (section "Green Valley"), niche cosmetics and perfumery (section La Niche), products for health and beauty (Farma + Beauty), raw materials and ingredients (FormulAction), packaging and labeling (InterCHARMpack), home care products (InterCHARMhome), and accessories (Garderobe).
1,174 exhibitors on 1,200 stands representing Bahrain, Belarus, Belgium, Brazil, Germany, Hong Kong, Greece, Israel, India, Spain, Italy, Kazakhstan, Canada, Cyprus, China, Latvia, Lithuania, Morocco, Mexico (new!), Moldova, UAE, Pakistan, Poland, Portugal (new!), Russia, USA, Singapore, Taiwan, Turkey, Uzbekistan, Ukraine, France, Czech Republic, Switzerland, South Korea, Japan. There are over 500 new exhibitors including more than 5000 perfumery and cosmetics brands. The calendar of events features 17 onsite business and professional events.
Premieres: Russia’s first business forum on perfumery and cosmetics brandbuilding “Building a Beauty Brand”, round table on natural cosmetics “Natural Cosmetics: Behind the Scenes”, and All-Russian online professional contest “Beauty Team Russia” (Komanda Krasoty RF)
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