Interaction between visitors and exhibitors – an expert opinion
The Center for Exhibition Industry Research (CEIR) announced today the release of Part Four: Exhibitor In-booth Tactics – Looking to the Future – Areas to Improve and Interest in New Models, the fourth report in its newest series on attendee floor engagement.
This report documents that most exhibitors are engaged and committed to using the business-to-business (B2B) exhibition channel and intend to invest in improvements to augment the positive outcomes for exhibiting. Over three quarters have plans to ramp up their exhibit program and many exhibitors are reaching out to organizers to help them maximize their attendee engagement efforts.
In addition to enhancing their exhibit programs, exhibitors express interest in considering new models, floor layouts or other options, if made available by exhibition organizers; while a third are content with the trade show model as it is. Options generating the most interest include in-person, face-to-face engagement options, thus signaling the essential importance of retaining in-person attendee engagement.
CEIR houses the world's largest collection of primary, exhibition-related research studies. Hundreds of reports are available to help you better understand the world of face-to-face marketing. The CEIR Mission: The Center for Exhibition Industry Research is the industry-leading peer reviewed research on the exhibitions and events industry.
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