INTERCHARM – more than just an exhibition
Moscow welcomed more than 500 companies from 20 countries together with thousands of beauty industry professionals from all over Russia at the leading Russia’s, CIS and Eastern Europe’s exhibition of professional cosmetics and equipment for beauty salons INTERCHARM professional 2017 which ran April 20 through 22 in Crocus Expo. More than 53 000 visitors came to the trade fair in the course of three days.
During the three days thousands of beauticians, plastic surgeons, dermatologists, hairdressers, makeup and nail artists, masseurs found new products, services and technologies from many countries which were mostly new for the Russian market. Here, industry experts gathered unique expertise in the framework of professional and business program. Companies from Cyprus, Finland, Norway, Brazil, Singapore and Republic of South Africa exhibited at the show for the first time.
INTERCHARM professional is a place-to-be for professional beauty community being the central meeting point for industry representatives from around the world to exchange ideas and experiences, as well as to demonstrate thousands of brands. INTERCHARM professional as a heart of beauty salon business regularly shows the dynamic development of the beauty world being one the world-know INTERCHARM project.
INTERCHARM professional featured an extensive business and show program which stimulated visitors and exhibitors’ interest, helped to unveil the market opportunities and set trends in the beauty industry for the year coming. The International Congress on permanent make-up invited attendees April 20. The anniversary 20th International Congress on Applied Aesthetics was held April 20 and 21 within the frames of the exhibition. The Championship of Moscow and the Moscow region in hairdressing and nail service which took place April 22 traditionally attracted a lot of participants and visitors.
Next InterCHARM exhibitions in Crocus Expo:
October 25-28, 2017 - InterCHARM
April 25-27, 2018 - INTERCHARM Professional
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